Risevoic
Regional Vice President Of Business Development
Company : Adoration Home Health & Hospice
Location : Huntsville, AL
Job Type : Full Time
Date Posted : 6 January 2026
Our Company
BrightSpring Health Services
Overview
The Regional Vice President (RVP) of Business Development is responsible for leading the Area Business Development team(s) and executing strategic initiatives to drive business growth and increase revenue within a specific region or territory. Develops and implements sales and marketing strategies, identifying new business opportunities, building and maintaining relationships with key clients and partners, and manages the area business development leaders. The RVP of Business Development plays a crucial role in expanding the company's market presence and achieving financial targets.
Responsibilities
- Develops and implements the sales and marketing strategies to grow and expand the Home Health business in the region
- Ensures alignment and implementation of sales strategy through discussions with the area leadership team
- Monitors and maintains data on market area including competitors and marketing strategies and develops a comprehensive marketing plan designed to meet budgetary volume projections
- Manages and directs the Area Operations Leaders in planning in-services, presentations, and in addressing issues with referral sources
- Initiates and coordinates contract negotiations with agencies, funding sources, facilities, insurance companies, and managed care organizations
- Supports and promotes company philosophy to referral sources in the community
- Develops and maintaining comprehensive working knowledge of organization's markets including but not limited to key referral sources, competitors, governmental agencies, and major payer groups and applies this knowledge to effective sales planning and positive public relations
- Monitors current industry and marketplace changes and opportunities for competitive advantage
- Participates and contributes to the annual budgeting process for the HH Division for the respective area of responsibility.
- Holds leaders (business development) and teams accountable for the achievement of monthly, quarterly, and annual budgets and business / clinical quality goals
- Provides leadership, mentoring, coaching and development to direct reports
- Responsible for reporting on plans and achievement of business, admission and clinical / quality goals to division President and Company CEO
- Responsible for recruiting, interviewing, hiring, and training of direct reports
- Monitors turnover in the area of responsibility. Ensures proper hiring, training, and development of newly hired staff. Works closely with support departments to achieve
- Routine collaboration with payer contracting to negotiate the strongest contracts
- Monitor metrics proactively to effect change in a positive direction before month end
- Collaborate with business partners and use appropriate resources to accurately forecast monthly admissions/growth
- Assigned territory and area of operation can change based on business need
Qualifications
- Bachelor's degree in Marketing, Business Administration or related field
- Ten years experience in hospice and/or home health business development
- Proven success in the development and execution of strategic marketing plans
- Excellent presentation and public speaking and sales skills
- Experience in strategic planning and collaboration with executive, sales, product development and key operational groups
- A deep and broad professional network that aligns to our target client base preferred
- Demonstrated track record in building new book of business, client relationship management, and evidence of closing and growing accounts preferred
- Excellent presentation and public speaking and sales skills
- Ability to work with remote teams with units in multiple locations
- Relationship building skills
- Travel 25% to 75%
About our Line of Business
BrightSpring Health Services provides complementary home- and community-based pharmacy and provider health solutions for complex populations in need of specialized and/or chronic care. Through the Company’s service lines, including pharmacy, home health care and primary care, and rehabilitation and behavioral health, we provide comprehensive and more integrated care and clinical solutions in all 50 states to over 450,000 customers, clients and patients daily. BrightSpring has consistently demonstrated strong and often industry-leading quality metrics across its services lines while improving the quality of life and health for high-need individuals and reducing overall costs to the healthcare system. For more information, please visit www.brightspringhealth.com. Follow us on Facebook, LinkedIn, and X.Related Jobs
Centennial, CO
Top trending job titles hiring now
Popular Searches for Business Development
Frequently asked questions
Success in this role demands strategic vision, exceptional communication, and team-building skills. The ability to mentor business development leaders, foster client relationships, and drive regional growth through data-driven decisions is critical for impacting revenue and market expansion effectively.
Unlike regional directors who may focus primarily on operations, a Regional Vice President of Business Development emphasizes sales strategy, market penetration, and contract negotiations. This position also involves higher-level accountability for financial goals and cross-functional collaboration with executive leadership.
After mastering this position, professionals often progress to executive roles such as Division President or Chief Business Development Officer, leveraging their strategic planning expertise and extensive networks for broader organizational impact and leadership.
Adoration Home Health & Hospice’s focus on integrated home- and community-based care requires a nuanced approach to client engagement and payer collaboration, offering opportunities to influence innovative healthcare delivery models and contribute to improving patient outcomes in Huntsville.
At Adoration, this position combines strategic sales leadership with hands-on contract negotiation and regional market analysis, emphasizing alignment with company philosophy and community referral cultivation, which may be less pronounced in more product-centric organizations.
While a bachelor's degree is standard, candidates with certifications in healthcare management or sales leadership often gain an edge. Familiarity with regional healthcare regulations and payer systems in Huntsville also enhances effectiveness in navigating the local competitive landscape.
Huntsville’s growing healthcare sector increases demand for experienced business development executives, yet competition remains robust due to the city’s appeal for senior leadership. Candidates with proven regional networks and strategic growth success typically stand out.
In Huntsville, salaries for this senior role generally range between $150,000 and $210,000 annually, influenced by experience, company size, and portfolio scope. Compensation often includes performance bonuses tied to meeting strategic growth and revenue targets.
Travel between 25% and 75% is common to maintain regional presence, support remote teams, and engage key clients. This mobility enables direct oversight of multiple territories and fosters stronger relationships with referral sources and operational leaders.
Adoration emphasizes personalized engagement, regular communication, and proactive solution development. Leveraging comprehensive market knowledge and fostering trust with referral sources is essential for sustaining partnerships and driving consistent business growth.