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Natural Grocers

Assistant Store Manager

Company : Natural Grocers

Location : Fort Collins, CO

Job Type : Full Time

Date Posted : 1 January 2026

Salary Range

USD $75,000.00/Yr. -

Overview

The Job in a Nutshell:

The Assistant Store Manager is the second person in charge of the store and is responsible for the successful operation and profitability of the store which includes training, directing and monitoring all department staff.

Applications are accepted by the date below, which may be updated if the hiring timeline is extended.

12/08/2025

Responsibilities

Main Ingredients:

  • Customers are greeted and serviced per company standards of World Class customer service.
  • All company managers are expected to be professional and provide appropriate leadership for the staff.
  • Customer complaints are handled appropriately and per company policy.
  • The store is inviting and shoppable.
  • Products customers want to buy are in-stock.
  • Special orders are handled appropriately and per company policy.
  • Ensures the phone is answered per company standards and is on the sales floor assisting customers, directing staff and attending to all departments at least 75% of the time.
  • Training staff on how to give exemplary customer service and ensuring staff is held accountable.
  • Ensuring staff is in compliance with applicable state and/or county food safety certifications and registration.
  • The Assistant Store Manager is responsible for ensuring that the store is meeting and/or exceeding expectations in the following areas:
  • Store and department sales and Sales per Labor Hour Ratio
  • Average Ticket, Customer Count, Cost of Goods Sold for Produce
  • EBITDA
  • Ensures product is ordered from the correct vendors in order to receive the correct discount and maintain margins.
  • Ensures in-stock conditions meet company standards
  • Product mix is monitored, including:
  • regular analysis of departments to keep top sellers and discontinue extremely slow movers;
  • new products are brought in per company policy.
  • Ensures perishables are rotated and stocked per company standards.
  • Mark-downs are managed per company standards.
  • Responsible for assisting the Store Manager in hiring, training and managing all store personnel per company standards.
  • Trains store personnel, assigns tasks, and is accountable in accomplishing tasks.
  • Ensures master and daily schedules are accurate, complete and meet store needs. Schedules are posted in a timely manner and tasks are assigned on a daily basis using company tasks sheets.
  • Partners with department managers to share staff to accomplish tasks as needed on a daily basis.
  • Trains and monitors staff to ensure store is viewed as a whole, assisting customers in all areas.
  • Partners with department managers to cross-train staff to accomplish all needed tasks.
  • Partners with staff to ensure adequate product knowledge to meet customers' needs, training staff on where to find answers to customer questions by utilizing store resources.
  • Assists the Store Manager in completing and conducting all store staff performance evaluations with input from the department managers. Assists in granting wage increases when appropriate.
  • Interviews and hires for store needs with input from department managers.
  • Addresses all performance and/or disciplinary issues appropriately and in a timely manner with the assistance of Human Resources.
  • Maintains clear and direct communication with store staff which includes helping conduct monthly staff meetings and posting company information and announcements.
  • Responsible for ensuring safety guidelines are followed at all times.
  • Ensures that all Ulti-time edits are made in a timely manner.
  • Responsible for assisting the Store Manager in training, coaching and developing store personnel.
  • He/she encourages staff to increase their nutritional and product knowledge.
  • He/she answers (and ensures store staff answers) customer questions per company standards and policies, including the use of Structure/Function statements and/or statements of nutritional support.
  • Successfully completes operational responsibilities (daily schedules, checklists, opening and closing).
  • Ensures store paperwork/reports are completed in a timely manner (including Monthly Mgr's Report).
  • Efficiently and accurately completes the DSR and Manager's Cash.
  • Responds to all Dept. Manager calls when on duty and assists with coverage for lunches and breaks.
  • Occasionally managing business disruptions to daily business such as loiterers, solicitation, emergency weather situations, bathroom misuse.
  • Works a schedule based on store needs including evenings, weekends and scheduled for 45 hours per week.
  • Coaches staff on how to be supportive of decisions made by home office, listens to directions from home office, following through and correctly performing the job assigned.
  • Reads and follows communications (memos, faxes, emails) from home office.
  • Remains flexible to changing work demands in order to accomplish goals.
  • Managers are expected to be leaders in the workplace, setting the standard of excellence required through their job performance and professional demeanor.
  • Although this is a general outline of job responsibilities all employees are expected to be “hands on” and do whatever it takes to get the job done and make the company thrive.

    Qualifications

    Recipe for Success:

  • High school diploma or GED required 1-2 years management experience in grocery and/or related retail experience, natural foods industry a plus.
  • Able to manage changing priorities.
  • Ability to pass applicable food safety training courses and/or testing to obtain certifications as required by state and/or county law.
  • Must be able to obtain forklift certification. 
  • Maintain compliance by keeping food safety certifications up to date through continuing education and registered with the appropriate agency if applicable.
  • Possesses a sense of urgency in the completing tasks and is highly organized.
  • Possesses excellent customer service skills.
  • Ability to take direction and follow through.
  • Must be cashier trained.
  • Proficient in MS Word, Excel and Outlook required
  • This job description is not an employment contract.  It does not guarantee a job or that the above listed duties are the limit of responsibilities.  The job and job description are subject to change with and without notice.  Employees are required to accomplish any and all tasks assigned to him/her by their Manager and/or other Store Support Center manager that might not be listed in this job description.

    Here’s an overview of the benefits we offer our good4u Crew to help ensure the health and wellbeing of you and your family, now and well into the future:

    All Crew Members

    • Birthday Bonus Pay 
    • Vitamin Bucks (up to $2,080 earned as store credit annually) 
    • Holiday Pay for 5 Holidays – Stores Closed
    • Paid Time Off (sick days and vacation) that Increases with Tenure 
    • Paid Nutrition Education 
    • good4u Crew Member Discount  
    • {N}power Program (customer appreciation and rewards program) 
    • Regular, Scheduled Pay Increases  
    • Advancement Opportunities and Career Development 
    • Health and Wellness Program  
    • Employee Assistance Program (EAP)   
    • Employee Referral Program

    Full-Time Crew Members (30+ hours/week)

    • Medical, Dental and Vision Insurance 
    • Paid Parental Leave  
    • Paid Medical Leave (through company paid short-term disability insurance) 
    • Company Paid Short-Term Disability Insurance  
    • Company Paid Life Insurance 
    • Voluntary Benefits Including Hospital Indemnity, Accident Insurance, Long-Term Disability Insurance, Term Life Insurance   
    • Retirement Savings Plan (401k) with discretionary Company Match  
    • Healthcare and Dependent Care Flexible Spending Account (FSA)  
    • Health Savings Account (HSA) with Company Match 

    Diversity Statement

    At the heart of Natural Grocers' commitment to our community and crew is this belief: All people should be empowered to experience health and wellbeing! We cannot be true to this conviction without honoring diversity and cultivating inclusion throughout every aspect of our organization.

    At Natural Grocers, we honor our differences, embrace diversity, and cultivate inclusion because both individual and societal health are rooted in these principles. Our Crew is diverse not only in gender, race, ethnicity, sexual orientation, religion, abilities, and age but also in cultural backgrounds, thoughts, and ideas. Celebrating our diversity refreshes, expands, and shapes our perspective, energizing our mission of equitable access to health and wellness for all. We welcome everyone who would like to join us in this mission, with gratitude for the unique life experience each person brings to the table. We’re committed to nurturing an ecosystem of diversity and inclusion in which our Crew can continue to thrive.

    Physical Capabilities and Environmental Demands:

     

    N = Never

    O = Occasional; 1-33% of time

    F = Frequent; 34-66% of time

    C = Constant; 67-100% of time

    Physical Requirements:

    • Must have the ability to constantly lift or carry up to 10 lbs., frequently lift or carry 11-20 lbs., and occasionally lift or carry 21-50 lbs. Must also have the ability to occasionally lift or carry 51-100 lbs. with a team lift.
    • Must have the ability to frequently push or pull up to 15 lbs. and occasionally push or pull 16-100 lbs.
    • Must be able to occasionally use the computer for data entry and use of mouse.
    • Must be able to constantly walk, stand, use fine motor manipulations, grip, bend, twist, turn, and reach outward for the duration of the work shift.
    • Must be able to frequently to reach above chest.
    • Must be able to occasionally sit, squat, kneel, and climb as needed.

    Environmental Requirements:

    • Must be able to frequently work with sharp tools and equipment, dust, fumes, and congested worksite.
    • Must be able to occasionally work with noise, cold, heat, wet, humid, outside, heights, and contact stress.

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    Frequently asked questions

    In Fort Collins, an Assistant Store Manager at Natural Grocers takes on leadership duties beyond typical retail roles, including staff training, inventory oversight, and ensuring compliance with local food safety laws. Their focus on both customer service and operational profitability sets them apart from entry-level store assistants.

    Key qualifications include prior management experience in grocery or retail, a high school diploma or GED, and competency in food safety certifications relevant to Colorado regulations. Additionally, strong organizational skills and proficiency in Microsoft Office tools support efficient store operations.

    Natural Grocers supports career growth through structured development programs, including leadership training and opportunities to move into store manager roles. Consistent performance, demonstrated team leadership, and mastering operational responsibilities can lead to promotions within the company.

    The Fort Collins market sees steady demand for assistant managerial talent in retail, especially in health-focused grocery stores. Candidates with natural food industry experience and food safety certifications often have a competitive edge due to the region’s focus on wellness and quality.

    Fort Collins offers a mix of urban and suburban areas, so commute times vary. Applicants should consider proximity to the store location and local traffic patterns, as schedules may include evening and weekend shifts totaling around 45 hours weekly.

    At Natural Grocers, Assistant Store Managers play a vital role in embodying the mission of promoting health and wellness. They lead by example in customer service excellence and foster inclusivity and diversity among staff, aligning daily operations with the company’s community-focused values.

    Unlike some retail chains, this role at Natural Grocers includes specific duties like ensuring staff comply with state food safety certifications and encouraging product knowledge centered on nutrition. There’s also a strong emphasis on staff cross-training and managing perishables to maintain product quality.

    Yes, the $75,000 yearly salary aligns well with Fort Collins’ retail management pay scales, reflecting the specialized knowledge required in natural foods retail and the role’s extensive managerial responsibilities, including staff oversight and operational profitability.

    Natural Grocers expects Assistant Store Managers to provide proactive leadership by training staff, addressing performance issues promptly, and fostering a supportive team environment. They should also exemplify professionalism and uphold company standards to drive store success.

    Natural Grocers encourages Assistant Store Managers to spend at least 75% of their time on the sales floor assisting customers and directing staff, ensuring they remain accessible and engaged while managing administrative responsibilities behind the scenes.

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