Assistant Store Manager
Company : Natural Grocers
Location : Fort Collins, CO
Job Type : Full Time
Date Posted : 1 January 2026
Salary Range
USD $75,000.00/Yr. -Overview
The Job in a Nutshell:
The Assistant Store Manager is the second person in charge of the store and is responsible for the successful operation and profitability of the store which includes training, directing and monitoring all department staff.
Applications are accepted by the date below, which may be updated if the hiring timeline is extended.
12/08/2025
Responsibilities
Main Ingredients:
Although this is a general outline of job responsibilities all employees are expected to be “hands on” and do whatever it takes to get the job done and make the company thrive.
Qualifications
Recipe for Success:
This job description is not an employment contract. It does not guarantee a job or that the above listed duties are the limit of responsibilities. The job and job description are subject to change with and without notice. Employees are required to accomplish any and all tasks assigned to him/her by their Manager and/or other Store Support Center manager that might not be listed in this job description.
Here’s an overview of the benefits we offer our good4u Crew to help ensure the health and wellbeing of you and your family, now and well into the future:
All Crew Members
- Birthday Bonus Pay
- Vitamin Bucks (up to $2,080 earned as store credit annually)
- Holiday Pay for 5 Holidays – Stores Closed
- Paid Time Off (sick days and vacation) that Increases with Tenure
- Paid Nutrition Education
- good4u Crew Member Discount
- {N}power Program (customer appreciation and rewards program)
- Regular, Scheduled Pay Increases
- Advancement Opportunities and Career Development
- Health and Wellness Program
- Employee Assistance Program (EAP)
- Employee Referral Program
Full-Time Crew Members (30+ hours/week)
- Medical, Dental and Vision Insurance
- Paid Parental Leave
- Paid Medical Leave (through company paid short-term disability insurance)
- Company Paid Short-Term Disability Insurance
- Company Paid Life Insurance
- Voluntary Benefits Including Hospital Indemnity, Accident Insurance, Long-Term Disability Insurance, Term Life Insurance
- Retirement Savings Plan (401k) with discretionary Company Match
- Healthcare and Dependent Care Flexible Spending Account (FSA)
- Health Savings Account (HSA) with Company Match
Diversity Statement
At the heart of Natural Grocers' commitment to our community and crew is this belief: All people should be empowered to experience health and wellbeing! We cannot be true to this conviction without honoring diversity and cultivating inclusion throughout every aspect of our organization.
At Natural Grocers, we honor our differences, embrace diversity, and cultivate inclusion because both individual and societal health are rooted in these principles. Our Crew is diverse not only in gender, race, ethnicity, sexual orientation, religion, abilities, and age but also in cultural backgrounds, thoughts, and ideas. Celebrating our diversity refreshes, expands, and shapes our perspective, energizing our mission of equitable access to health and wellness for all. We welcome everyone who would like to join us in this mission, with gratitude for the unique life experience each person brings to the table. We’re committed to nurturing an ecosystem of diversity and inclusion in which our Crew can continue to thrive.
Physical Capabilities and Environmental Demands:
N = Never
O = Occasional; 1-33% of time
F = Frequent; 34-66% of time
C = Constant; 67-100% of time
Physical Requirements:
- Must have the ability to constantly lift or carry up to 10 lbs., frequently lift or carry 11-20 lbs., and occasionally lift or carry 21-50 lbs. Must also have the ability to occasionally lift or carry 51-100 lbs. with a team lift.
- Must have the ability to frequently push or pull up to 15 lbs. and occasionally push or pull 16-100 lbs.
- Must be able to occasionally use the computer for data entry and use of mouse.
- Must be able to constantly walk, stand, use fine motor manipulations, grip, bend, twist, turn, and reach outward for the duration of the work shift.
- Must be able to frequently to reach above chest.
- Must be able to occasionally sit, squat, kneel, and climb as needed.
Environmental Requirements:
- Must be able to frequently work with sharp tools and equipment, dust, fumes, and congested worksite.
- Must be able to occasionally work with noise, cold, heat, wet, humid, outside, heights, and contact stress.
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Frequently asked questions
In Fort Collins, an Assistant Store Manager at Natural Grocers takes on leadership duties beyond typical retail roles, including staff training, inventory oversight, and ensuring compliance with local food safety laws. Their focus on both customer service and operational profitability sets them apart from entry-level store assistants.
Key qualifications include prior management experience in grocery or retail, a high school diploma or GED, and competency in food safety certifications relevant to Colorado regulations. Additionally, strong organizational skills and proficiency in Microsoft Office tools support efficient store operations.
Natural Grocers supports career growth through structured development programs, including leadership training and opportunities to move into store manager roles. Consistent performance, demonstrated team leadership, and mastering operational responsibilities can lead to promotions within the company.
The Fort Collins market sees steady demand for assistant managerial talent in retail, especially in health-focused grocery stores. Candidates with natural food industry experience and food safety certifications often have a competitive edge due to the region’s focus on wellness and quality.
Fort Collins offers a mix of urban and suburban areas, so commute times vary. Applicants should consider proximity to the store location and local traffic patterns, as schedules may include evening and weekend shifts totaling around 45 hours weekly.
At Natural Grocers, Assistant Store Managers play a vital role in embodying the mission of promoting health and wellness. They lead by example in customer service excellence and foster inclusivity and diversity among staff, aligning daily operations with the company’s community-focused values.
Unlike some retail chains, this role at Natural Grocers includes specific duties like ensuring staff comply with state food safety certifications and encouraging product knowledge centered on nutrition. There’s also a strong emphasis on staff cross-training and managing perishables to maintain product quality.
Yes, the $75,000 yearly salary aligns well with Fort Collins’ retail management pay scales, reflecting the specialized knowledge required in natural foods retail and the role’s extensive managerial responsibilities, including staff oversight and operational profitability.
Natural Grocers expects Assistant Store Managers to provide proactive leadership by training staff, addressing performance issues promptly, and fostering a supportive team environment. They should also exemplify professionalism and uphold company standards to drive store success.
Natural Grocers encourages Assistant Store Managers to spend at least 75% of their time on the sales floor assisting customers and directing staff, ensuring they remain accessible and engaged while managing administrative responsibilities behind the scenes.