Risevoic
Manager, Marketing CRM
Company : Kirkland's, Inc.
Location : Brentwood, TN, 37027
Job Type : Full Time
Date Posted : 5 January 2026
Overview
The Manager CRM helps drive innovation, creativity and analytics within The Brand House Collective Marketing group. The Manager CRM is the program’s master strategist and manages all aspects of email and SMS. Including program direction, assists with production, analytics & reporting, technology oversight & enhancements, and conducting a testing program.
Responsibilities
- Assist in planning and leading overall email strategy, vision, and roadmap to drive year-over-year traffic growth.
- Create engaging email marketing campaigns that have the right content and deliverability to best drive shoppers to our website and stores.
- Create and lead a testing program which drives growth in the email program.
- Provide forecasting and reporting of email metrics and provide recommendations to management.
- Oversees the strategy and execution of SMS.
- Work with loyalty and consumer insights peers to segment key shopper targets.
- Co-lead new email product creation, including identifying business requirements and managing implementation.
- Lead and manage CRM Marketing Team and third-party vendor relationships.
- Develop and maintain efficient processes within the CRM Marketing Team and yield effective results that will drive revenue and traffic.
- Collaborate with internal teams to ensure that content is effective, accurate and complies with established legal guidelines.
- Strategize and execute marketing plans which drive new customer acquisition.
- Conduct continuous AB testing and research of new marketing trends and best-practices.
- May perform other duties as necessary.
- Champions and demonstrates a commitment to The Brand House Collective Values
Qualifications
- Bachelor’s degree in Business Administration, Marketing, Advertising, Communications or a related field required.
- 5 years of demonstrated experience in direct marketing campaigns with a minimum of 3 years’ experience in Email Marketing or related.
- 1 - 2 years of previous Supervisory/Management experience preferred.
- Analytical and/or reporting experience preferred.
- Demonstrated experience managing and relationship with an Email Service Provider (ESP) required.
- Proven experience in driving innovative direct marketing campaigns, particularly Email and SMS programs.
- Demonstrated experience using web analytics tools and HTML, preferred.
- Retail experience a plus.
- Excellent written and verbal communication skills; prior consulting experience a plus.
- Strong knowledge of database marketing concepts.
- Ability to use Excel and reporting packages to turn data into meaningful insights.
- Ability to work at a computer for extended periods of time.
Related Jobs
Brentwood, TN
Frequently asked questions
Brentwood’s marketing sector shows moderate competition for CRM Manager roles, driven by retail and e-commerce growth. Candidates with strong email and SMS marketing skills, plus analytics experience, tend to stand out in job searches for Manager, Marketing CRM opportunities in this region.
Certifications like Salesforce Marketing Cloud, HubSpot Email Marketing, or Google Analytics are highly regarded for CRM marketing managers near Brentwood. These credentials demonstrate proficiency in campaign management and data analysis, making applicants more attractive to local employers such as Kirkland's, Inc.
Marketing CRM Managers uniquely blend data-driven strategies with customer engagement via email and SMS. Their expertise in segmentation, testing, and direct marketing channels distinguishes them from general marketing managers focused on broader brand or product campaigns.
Many Marketing CRM Managers progress into senior roles like Director of CRM or VP of Customer Engagement, leveraging their deep understanding of analytics and multi-channel marketing to shape strategic customer retention and acquisition efforts.
Daily tasks often involve overseeing email and SMS campaign strategies, analyzing customer data, coordinating with cross-functional teams, managing vendor relationships, and continuously optimizing messaging to boost traffic and sales performance.
At Kirkland's, Inc., Marketing CRM Managers engage in a creative environment focused on innovative direct marketing strategies within the retail sector, benefiting from collaborative brand initiatives and access to advanced analytics tools to drive customer loyalty.
Kirkland's emphasizes integrating CRM marketing with a strong brand collective approach, blending creativity with data analytics. This contrasts with companies that may focus solely on technical execution, offering managers a more strategic, leadership-driven experience.
Marketing CRM Managers in Brentwood typically earn between $75,000 and $95,000 annually, reflecting local market demand and retail industry standards. Experience in direct marketing and CRM tools can push compensation toward the higher end.
Mastery of email service providers ensures smooth campaign execution, deliverability, and segmentation accuracy. This technical know-how directly impacts customer engagement and the effectiveness of marketing communications.
They design A/B tests and multivariate experiments to refine messaging, timing, and segmentation. Continuous testing informs data-driven improvements, leading to higher open rates, click-throughs, and conversion metrics.