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Product Marketing Manager 1
Company : Cook Medical
Location : Bloomington, IN, 47404
Job Type : Full Time
Date Posted : 11 January 2026
Overview
Cook Medical is a global leader in innovative medical devices dedicated to improving patient outcomes. Join our team and contribute to healthcare solutions that make a difference worldwide.
We are seeking a talented and strategic Product Marketing Manager 1 to join our Marketing and Communications team. In this role, you will develop marketing strategies and campaign plans across the product lifecycle to attain business growth and strengthen brand positioning. You will collaborate closely with product management, sales, and global teams to ensure successful product launches and pre- and post-marketing initiatives. If you are a strategic thinker with solid experience in medical device or pharmaceutical marketing, we invite you to apply and join us to improve lives worldwide.
Responsibilities
- Collaborate with specialty marketing leaders to align priorities, projects, and plans
- Develop marketing strategies throughout product lifecycle aligned with business goals, brand strategy, and brand perception improvement
- Engage with customers and SMEs to understand market needs and inform marketing strategies
- Utilize customer personas and buyer journeys to shape marketing strategies and plans
- Create go-to-market strategies in partnership with product management, sales, and global functions
- Develop compelling value propositions, claims, and messaging consistent with brand guidelines
- Manage large, complex marketing initiatives involving cross-functional teams
- Set objectives for campaigns, channels, and events, including customer meetings and conferences
- Lead the execution of product launches and post-market initiatives
- Review and approve campaign tactics and marketing materials, ensuring compliance with advertising and promotional standards
- Provide measurable input to marketing processes, systems, and operational plans
- Foster a workplace culture that respects and supports individual differences
- Maintain professional and effective interactions across all levels of the global organization
- Uphold company values, policies, and standards
- Communicate effectively through oral and written channels
Qualifications
- Bachelor’s degree in marketing, business, or related field
- 5-7 years of relevant experience in product marketing or product management
- Proven success in developing marketing strategies throughout product lifecycle that drive business results
- Experience in product development, product launches, events management
- Familiar with medical industry regulations in major global markets
- Strong analytical, problem-solving, and operational skills
- Resourceful, ability to work independently and manage complex initiatives
- Great team player with strong communication skills
- Willingness to travel domestically and internationally up to 25% in a year
- Experience in Urology preferred
Physical & Work Environment:
- General office environment
- Ability to sit for extended periods and work with computers
- Must be able to perform essential job functions with or without reasonable accommodations
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Frequently asked questions
A Product Marketing Manager 1 at Cook Medical in Bloomington can enhance brand visibility by tailoring campaigns to healthcare professionals, aligning messaging with patient outcome improvements, and utilizing cross-functional collaboration with sales and global teams to optimize product lifecycle marketing strategies.
Unlike senior positions, a Product Marketing Manager 1 typically focuses on foundational strategy execution, coordinating cross-team initiatives, and gaining hands-on experience with product launches, while senior roles emphasize broader market leadership, advanced analytics, and steering multi-product portfolios.
Mastering skills such as strategic campaign planning, understanding customer personas, navigating medical regulations, and collaborating with diverse teams are crucial. Additionally, honing analytical problem-solving and communication abilities ensures effective marketing throughout the product lifecycle.
Bloomington's medical device sector, anchored by firms like Cook Medical, shows steady demand for product marketing talents, though competition is moderate due to specialized skill requirements, making relevant industry experience and regulatory knowledge key differentiators.
Certifications related to healthcare marketing, regulatory compliance, or project management, such as the Certified Medical Marketing Professional (CMMP), can enhance candidacy for Bloomington’s medical marketing positions, reflecting local employers’ preference for validated expertise.
At Cook Medical, the challenge lies in integrating global regulatory compliance with innovative marketing approaches while managing cross-functional teams. Balancing strategic objectives with patient-centric messaging in a highly regulated environment requires adaptability and precise execution.
Cook Medical fosters career growth by offering exposure to global projects, encouraging collaboration across departments, and supporting continuous learning. This environment helps Product Marketing Manager 1s build strategic expertise and prepare for senior marketing roles.
Product Marketing Manager 1 salaries in Bloomington typically range from $75,000 to $95,000 annually, reflecting experience levels and industry standards in medical device marketing. Compensation may also include performance bonuses aligned with campaign success.
Daily activities include coordinating with specialty marketing leaders, crafting go-to-market strategies, managing campaign execution, and ensuring messaging aligns with brand guidelines, all while collaborating closely with sales and global teams to meet business objectives.
This role demands seamless communication with international product management, sales, and marketing teams to synchronize launch plans and post-market efforts, ensuring consistent brand messaging and regulatory compliance across markets.