Risevoic
Senior Manager Marketing
Company : Kirkland's, Inc.
Location : Brentwood, TN, 37027
Job Type : Full Time
Date Posted : 5 January 2026
Overview
The Sr. Manager of Marketing will provide expertise and leadership in store openings, local marketing, public relations, social media, content creation, and project management. This role blends strategic thinking with hands-on execution to develop campaigns and initiatives that resonate with customers and drive business growth. The ideal candidate is an exceptional project manager and proven collaborator—able to get things done without formal authority, working across functions and levels to make things happen..
Responsibilities
Store Openings & Local Marketing
- Lead end-to-end marketing strategy and execution for new store openings, including pre-launch buzz, grand opening events, and post-launch activation
- Develop and implement localized marketing campaigns tailored to specific market demographics and community engagement opportunities. Including building relationships with local media, influencers, community organizations, and business partners to drive store awareness and foot traffic.
- Manage media relationships and secure coverage in local publications, broadcast media, and online platforms
Social Media & Digital Content
- Create engaging, on-brand content including graphics, videos, stories, and posts that drive engagement and conversions
- Manage social media calendar, community engagement, and performance analytics
- Collaborate with influencers and brand ambassadors to amplify brand messaging
Project Management Excellence
- Develop detailed project plans with clear timelines, milestones, deliverables, budgets, and success metrics
- Coordinate cross-functional teams and external vendors to meet deadlines and quality standards
Brand Standards & Quality Control
- Ensure brand integrity across all channels and touchpoints
- Identify and recommend improvements in marketing planning and creative production processes
- Champion and demonstrate commitment to company values
Qualifications
Education & Experience
- Bachelor's degree in marketing, communications, public relations, or related field preferred
- 5+ years of marketing experience with demonstrated expertise in:
- Store opening campaigns and local market activation
- Public relations and media management
- Social media strategy and content creation
- Project management and cross-functional coordination
Required Skills
- Expert-level project management skills with proficiency in project management tools (Asana, Monday.com, Trello, or similar)
- Strong social media expertise across all major platforms with proven track record of engagement growth
- Excellent content creation and copywriting skills
- Experience with PR strategies, media relations, and community engagement
- Proficiency in digital marketing tools and analytics platforms
- Budget management and financial acumen
- Professional image through in-person and phone interaction
- Excellent time and calendar management skills
- Ability to work in fast-paced and pressured environment while remaining proactive, resourceful, and efficient
- Outstanding written and verbal communication skills
- Strong attention to detail and commitment to quality
- Ability to work at a computer for an extended period of time
Preferred Qualifications
- Experience with retail store openings or location-based marketing
- Established media contacts and PR network
- Graphic design skills or proficiency in Adobe Creative Suite
- Video production and editing capabilities
- PMP or similar project management certification
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Frequently asked questions
In Brentwood's retail environment, a Senior Manager Marketing must excel in strategic vision, cross-team collaboration, and agile project management. These skills help navigate local market trends, drive store openings, and engage community stakeholders, setting this role apart in competitive marketing leadership.
Marketing managers familiar with launching retail locations in Tennessee bring critical insight into local consumer behavior and media channels. This expertise ensures tailored campaigns that boost foot traffic and brand visibility, essential for thriving in Brentwood's dynamic retail landscape.
Advancing from Senior Manager Marketing often leads to director or VP roles, especially with demonstrated success in multi-channel campaigns and team leadership. Building expertise in digital marketing and community engagement further enhances upward mobility in marketing careers.
Certifications like PMP and digital marketing credentials are highly regarded in Brentwood, reflecting the importance of project management and data-driven strategies. Local employers also appreciate candidates with proven PR networks and expertise in community-driven marketing initiatives.
Brentwood offers a moderately competitive landscape with growing retail opportunities, while Nashville’s larger market presents higher competition but more diverse roles. Senior marketing managers in Brentwood benefit from a balance of corporate and community-focused marketing positions.
Kirkland's, Inc. emphasizes hands-on leadership in local marketing and store openings combined with strong PR and social media engagement. This role uniquely blends strategic oversight with execution, fostering direct community connections uncommon in larger retail chains.
Kirkland's values collaboration and quality, requiring the Senior Manager Marketing to uphold brand integrity while driving creative campaigns. This culture encourages proactive problem-solving and close teamwork across departments to ensure consistent messaging throughout all marketing channels.
Senior Marketing Managers in Brentwood typically earn between $90,000 and $120,000 annually, influenced by experience and campaign success. This reflects local market demand for leaders skilled in both digital strategy and community-based retail marketing.
Senior Managers should be proficient with platforms like Asana or Monday.com for project tracking, social media analytics tools for engagement monitoring, and content creation software such as Adobe Creative Suite to produce compelling visuals and videos.
Local campaigns prioritize community engagement, influencer partnerships, and region-specific content to boost foot traffic, whereas national campaigns emphasize broader brand consistency and scalable messaging. Senior Managers must tailor tactics to optimize reach and relevance in each context.