Risevoic
Sales and Community Liaison
Company : Adoration Home Health & Hospice
Location : Bowling Green, KY, 42101
Job Type : Full Time
Date Posted : 13 January 2026
Our Company
Abilis Health Plan
Overview
*Abilis Health Plan was formerly Signature Advantage*
Our Sales and Community Liaison is a relationship-driven field representative supporting growth, retention, and member satisfaction for Institutional Special Needs Plans (ISNP) and Institutional-Equivalent Special Needs Plans (IESNP). This role strengthens partnerships within long-term care and skilled nursing facilities by educating staff, supporting enrollment processes, planning events, and ensuring a consistent presence for current and prospective members.
Responsibilities
· Facility Engagement & Awareness
o Develop strong relationships with facility staff (social services, activities, nursing).
o Serve as the on-site expert for ISNP/IESNP plan awareness and engagement.
o Plan and execute educational and social events to promote the plan.
· Sales Support & Communication
o Collaborate with assigned Account Executive to identify opportunities for membership growth.
o Bridge communication between facility staff and Account Executive.
o Assist with scheduling resident/family appointments and follow-ups.
· Member Retention & Support
o Conduct personalized visits with current plan members to provide benefit updates and 1:1 engagement.
o Distribute educational materials and promote understanding of plan benefits.
o Support satisfaction and retention initiatives throughout the member lifecycle.
· Enrollment & Documentation
o Support the timely submission and accuracy of enrollment documents.
o Assist facility staff in understanding required forms and workflows.
· Territory Management
o Maintain a structured visit schedule across assigned facilities.
o Identify and communicate facility-specific opportunities or concerns.
· Event Planning
o Organize and host on-site events independently or in collaboration with sales team.
o Track attendance, distribute materials, and collect informal feedback.
· Reporting & Documentation
o Document visits, interactions, and outcomes in Salesforce or CRM system.
o Provide regular reporting on member touchpoints, facility activity, and event outcomes.
· Compliance & Brand Representation
o Ensure adherence to CMS guidelines related to marketing and engagement.
o Represent the plan professionally, maintaining consistent branding and message alignment.
Qualifications
- High School Diploma or GED required
- 2–4 years of relevant experience in healthcare, long-term care, senior services, or outreach required
- Associate’s degree in Healthcare Administration, Social Work, Public Health, Marketing, or Gerontology preferred
- Excellent interpersonal and communication skills.
- Self-starter with strong organizational abilities.
- Experience using CRM tools (Salesforce preferred) and Microsoft Office.
- Valid driver’s license and reliable transportation for facility travel.
- Travel 75-100%
About our Line of Business
Abilis Health Plan, an affiliate of BrightSpring Health Services, is a Medicare Advantage Plan covering all the benefits of Original Medicare (Parts A and B) with prescription drug coverage (Part D). The Abilis Health Plan is a unique plan allowing members to enroll year-round. The plan focuses on members who meet residential requirements in participating nursing facilities. An interdisciplinary team of clinicians and innovative services allow us to meet each member’s clinical needs and provide preventive, coordinated, and quality healthcare. With a dedicated nurse practitioner leading a personalized care plan, we strive to improve the health of the communities in which we serve. For more information, please visit www.abilishealth.com. Follow us on LinkedIn.Additional Job Information
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Frequently asked questions
In Bowling Green, KY, a Sales and Community Liaison plays a crucial role by fostering strong ties with long-term care facilities and guiding members through benefits, which directly enhances satisfaction and retention rates within institutional special needs plans.
Healthcare sales liaisons in Bowling Green find value in connecting with skilled nursing facilities, social services, and community events, leveraging these channels to build trust and bolster awareness for specialized Medicare Advantage plans.
Unlike general sales positions, this liaison role demands deep relationship-building within healthcare environments, requiring knowledge of Medicare regulations and personalized member engagement beyond traditional product selling.
Advancement often hinges on a blend of healthcare administration knowledge, strong communication skills, and experience navigating regulatory compliance, along with proven success in community engagement and CRM proficiency.
At Adoration Home Health & Hospice, the liaison acts as a vital connector between care teams and community facilities, ensuring seamless communication that supports patient-centered Medicare plan enrollment and ongoing member support.
This position uniquely emphasizes direct facility engagement and tailored educational event planning, blending sales expertise with community trust-building tailored to specialized health plan populations.
Candidates can anticipate an annual salary ranging from $45,000 to $55,000, reflecting the specialized healthcare sales skills and extensive travel requirements typical for liaison roles in the Bowling Green market.
This role involves planning educational seminars, social gatherings, and benefit information sessions tailored to nursing facility staff and members, fostering awareness and encouraging enrollment and retention.
Professionals in this position typically travel 75-100% of the time to visit multiple long-term care facilities across the region, requiring reliable transportation and time management skills.
Proficiency in CRM platforms like Salesforce, along with Microsoft Office, is critical to track member interactions, schedule visits, and compile detailed reports supporting sales and retention strategies.