Mkt Director Home Health Hospice
Company : Catholic Health Initiatives
Location : Redding, CA, 96001
Job Type : Full Time
Salary : 66.26-98.56 HOUR
Date Posted : 3 January 2026
Job Summary and Responsibilities
- This person is accountable for providing quality home health and hospice services to the community, developing and marketing new programs, developing departmental budget, and maintaining a positive fiscal stature by ensuring maximum reimbursement from Medi-Cal, Medicare, and third-party payors. The Director is accountable for strategic and tactical planning, and the operation and integration of the assigned region-wide services. To that end, the Director must be able to respond effectively and in a timely manner to problems and opportunities that may arise in a rapidly changing environment.
- Collaborates with other Directors and Supervisors to support the hospital's role as a community health service provider and to further the goal of becoming the preeminent healthcare delivery system.
- Maintains a positive fiscal stature by ensuring maximum reimbursement from Medicare and third-party payers.
- Ensures departmental compliance with all applicable local, state, federal and The Joint Commission requirements. Ensures that performance and quality standards are in place and continuously monitors this performance for respective area of responsibility.
- Ensures the provision of quality services through the selection and development of a staff that supports current needs as well as future growth. Establishes and ensures compliance with productivity standards to expedite the effective operation and improvement of the units supervised.
We offer the following benefits to support you and your family:
- Health/Dental/Vision Insurance
- Flexible spending accounts
- Voluntary Protection: Group Accident Critical Illness and Identity Theft
- Adoption Assistance
- Free Premium Membership to Care.com with preloaded credits for children and/or dependent adults
- Employee Assistance Program (EAP) for you and your family
- Paid Time Off (PTO)
- Tuition Assistance for career growth and development
- Retirement Programs
- Wellness Programs
Job Requirements
Education and Experience:
- Bachelor's Degree in Nursing (Master's degree preferred)
- Three plus years of management experience in a home health or hospice setting
Licensure:
- Registered Nurse: CA (RN:CA)
- Driver's License: CA (AUTO:CA)
- Auto Insurance (AUTO-INS)
For more than 70 years, Mercy Medical Center Redding has offered comprehensive health care in the North State, providing acute care and a full range of medical services. The 267-bed hospital offers major medical services including a Level II Trauma Center as well as specialized Cardiovascular Care, Stroke Care, Orthopedics, Neurological Surgery, Comprehensive Cancer Care, Maternity Care, and da Vinci Robotic Surgery. It is the sole provider of obstetrical services, along with the only Level III Neonatal Intensive Care Unit in Shasta County. In addition, the hospital’s network of care includes Mercy Home Health and Hospice and Dignity Health Connected Living. Mercy Medical Center Redding is a member of the Dignity Health system and is a sister facility to St. Elizabeth Community Hospital in Red Bluff and Mercy Medical Center Mt. Shasta. As one of the area’s largest not-for-profit employers, we are proud to give back to the community by providing many programs and services to benefit overall health. Visit here to learn more.
One Community. One Mission. One California
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Frequently asked questions
Success as a Marketing Director in home health hospice demands a blend of healthcare knowledge, strategic planning, and budget management skills. Proficiency in navigating Medicare and Medi-Cal reimbursement systems enhances fiscal performance while leadership in program development drives community service growth.
Unlike general healthcare marketing roles, this position requires deep understanding of hospice regulations, patient-centered care nuances, and compliance with state and federal mandates. It combines clinical insight with marketing acumen to improve both service quality and reimbursement outcomes.
Advancement paths often include executive leadership positions within healthcare systems, regional director roles, or specialized consultancy in hospice care. Developing expertise in regulatory compliance and community engagement also opens doors to influential policy or advocacy roles.
This director shapes community health impact by integrating hospice services with the broader care network, ensuring compassionate quality care. Their leadership in program innovation and fiscal stewardship aligns closely with the organization’s commitment to holistic, faith-based healing.
Yes, CHI emphasizes collaborative leadership within its faith-driven culture, expecting directors to balance strategic growth with ethical stewardship. The role demands fluency in regulatory frameworks and a commitment to community health that reflects the organization's mission.
Redding’s healthcare sector is growing, with demand for hospice leadership rising due to an aging population. Candidates may face moderate competition but can stand out through specialized hospice marketing experience and strong knowledge of local reimbursement policies.
Beyond a CA RN license, certifications like Certified Hospice and Palliative Nurse (CHPN) or certifications in healthcare management are valued. Familiarity with California’s Medi-Cal hospice regulations is also a significant advantage.
Salaries for this role typically range from $115,000 to $140,000 annually in Redding, reflecting the managerial responsibilities and specialized hospice healthcare knowledge required in the region.
Navigating fluctuating reimbursement rates, ensuring compliance amidst changing regulations, and aligning marketing efforts with patient-centered care standards are key challenges. The director must also foster interdisciplinary collaboration to maintain quality and operational efficiency.
CHI offers tuition assistance and wellness programs aimed at continuous learning. Directors benefit from a culture that encourages career growth, with access to resources such as employee assistance programs and opportunities to contribute to system-wide health initiatives.