Risevoic
Marketing Analyst
Company : Ascend Federal Credit Union
Location : Murfreesboro, TN, 37129
Job Type : Full Time / Part Time
Date Posted : 29 December 2025
About Us
Ascend is the largest credit union in Middle Tennessee and one of the largest credit unions in the United States, with over $4 billion in assets. With an occupation-based field of membership, Ascend is focused on the expansion and diversification of the select employee groups it serves, which creates greater security for the credit union and its member-owners. Approximately 650 employees serve more than 260,000 members from 27 Middle Tennessee branch locations, Regional Operations Center, Teller Center and Corporate Headquarters. Ascend recognizes that its employees are critical to the credit union’s sustained success and future growth. Our employees are the face of the credit union and their personal successes fuel the success of the team. Through collaboration between employees, management, our membership and our Board, we fuel an engine that propels the credit union forward.
What We Offer
Thank you for your interest in a career with Ascend Federal Credit Union! Being employed by Ascend is vastly different than just holding a job. The credit union prides itself on providing employees rewarding career opportunities, competitive benefits and a unique work culture. The credit union’s commitment to its employees is fostered by its commitment to the member-owners, ensuring dedicated and engaged employees to serve the membership. Ascend’s vision to be the most loved credit union in our market by employees and members alike has earned the credit union distinctions including Federal Credit Union of the Year (NAFCU, 2015), Best Credit Union to Work For (2016-2025) and Training MVP Awards (2015-2025).
Overview
The Marketing Analyst works as a key member of the Marketing team to support the department and the organization's overall goals and strategic objectives by conducting research and analysis to inform data-driven decisions. This role will produce the analytical work used to determine targeting, segmentation, campaign KPIs, overall marketing performance, and incremental business impact as a result of marketing. This role will oversee member insights, assist with qualitative and quantitative research, web analytics, and more. The analyst will work within the Marketing team and work closely with all areas of the department, our 3rd party agencies, and various business lines to make informed, data-driven decisions related to marketing efforts for credit union products, services, and brand awareness. #LI-Onsite
Responsibilities
- Perform data analysis to inform comprehensive, multichannel marketing campaigns and promotions by defining key metrics and KPIs that drive ROI
- Develop and maintain interactive Power BI dashboards that provide actionable insights, enabling business users to independently explore and analyze data
- Translate complex data into clear, concise narratives to influence strategic decision-making
- Identify and recommend target audience segments, gather analytics, and prepare scenarios to inform or improve the success of growth and acquisition marketing campaigns
- Collaborate closely with Ascend's data team to ensure data accuracy and integrity through validation processes. Adhere to the organization's data governance standards and best practices. Design, develop, and audit Power BI dashboards to optimize performance and maintain data consistency
- Contribute to the success of marketing efforts by analyzing campaign performance based on data to determine efficacy and provide recommendations
- Report and present detailed tactic and campaign metrics to senior leaders in the credit union
- Design and compile analysis on the current membership to assist in data-driven targeting and messaging strategies
- Develop and maintain weekly/monthly reporting on the health of the brand, campaigns, and organization
- Analyze competition and trends, identify the organization’s strengths and weaknesses, and determine potential opportunities
- Maintain an understanding of industry trends in business intelligence, data analytics, and visualization technologies. Continuously expand knowledge of data best practices and emerging data-driven methodologies to drive innovation and improve data-driven decision making
- Read all internal publications, including HUB and Possibilities.
- Perform other duties as assigned or required.
Please note: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position. The organization reserves the right to modify, add, or remove duties at any time, with or without notice, to meet business needs.
Qualifications
Education
- Bachelor's Degree Marketing or related field is required
Work Experience
- 3-5 years Marketing or Data Analytics is
Knowledge, Skills, and Abilities
- Proficient in developing and maintaining interactive dashboards within Microsoft Power BI. This includes data modeling, visualization creation, and dashboard design
- Must be data-driven and understand sales funnels, can measure the performance of marketing campaigns across different channels, and effectively report on KPIs and ROI
- Understanding of marketing principles, theory, and application to marketing projects and assignments
- Proficient knowledge in Google Analytics 4, Google Tag Manager, Power BI Excel, SQL, and SQL server
- Strong understanding of common marketing platforms, automation, and segmentation tools
- Excellent written and verbal communication skills with the ability to effectively communicate complex data insights to both technical and non-technical audiences. Such as tailoring data stories to different levels of the organization and creating compelling narratives that drive action
- Understand consumer behavior, tracking, and forecasting consumer trends
- Strong analytical and problem-solving skills, including the ability to identify patterns, trends, and anomalies in data to inform strategic decision-making
- Ability to translate data insights into actionable business recommendations
- Must be able to handle multiple responsibilities, meet deadlines, deal with sensitive information, and handle problem resolution
- Knowledge of Microsoft Office suite
- Skilled in collaboration and fostering relationships
- Knowledge of project management software; Asana is a plus
- Critical thinking and analysis
- Able to think strategically and creatively
- Able to prioritize and meet deadlines
- Able to exercise judgement, initiative and tact in dealing with membership, department supervisors and staff
- Regular attendance is required
- Possession of a valid, unrestricted driver’s license
- Ability to be trained in all areas of credit union operations, policies, and procedures
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Ascend Federal Credit Union is an Equal Opportunity Employer.
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Frequently asked questions
Proficiency in Microsoft Power BI, Google Analytics 4, SQL, and Excel is crucial for a Marketing Analyst in Murfreesboro’s credit union environment. These tools enable deep data visualization, campaign tracking, and precise market segmentation tailored to financial services.
KPIs serve as measurable benchmarks that guide marketing analysts in assessing campaign effectiveness. By interpreting these indicators, analysts can optimize targeting, improve ROI, and align marketing strategies with overarching business objectives.
Marketing Analysts often advance to roles such as Senior Marketing Analyst, Marketing Insights Manager, or Marketing Data Scientist. Growth depends on developing strategic data analysis skills, mastering BI tools, and demonstrating impact on revenue through data-driven insights.
Ascend leverages marketing analysts to interpret member data and campaign metrics, supporting targeted marketing strategies that enhance member acquisition and retention. This data-driven approach aligns with their mission to serve diverse employee groups securely and effectively.
Analysts must navigate the complexities of financial product marketing while ensuring compliance with credit union regulations. Balancing detailed data validation with creative campaign analysis and coordinating across multiple teams adds layers of challenge in this environment.
Murfreesboro’s growing financial sector increases demand for marketing analysts skilled in data analytics and BI tools. Competition is moderate, with employers favoring candidates who understand local market dynamics and possess strong cross-functional collaboration skills.
Murfreesboro offers a balanced lifestyle with reasonable commute durations to corporate hubs like Ascend’s headquarters. The city’s affordable living costs and community-focused culture support a healthy work-life integration for marketing professionals.
Marketing Analysts in Murfreesboro’s credit union sector generally earn between $58,000 and $75,000 annually, reflecting experience and technical expertise in data analytics and marketing performance evaluation.
While not mandatory, certifications in data analytics, Power BI, or Google Analytics can enhance candidacy. Ascend values proficiency in marketing automation, segmentation tools, and a strong grasp of consumer behavior analytics.
Ascend’s Marketing Analyst role emphasizes collaborative data storytelling and multi-channel campaign analysis within a community-focused credit union. The position uniquely blends technical analytics with strategic input to support member-centric marketing efforts.