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Sunrise Senior Living

Director of Housekeeping

Company : Sunrise Senior Living

Location : New York, NY, 10022

Job Type : Full Time / Part Time

Date Posted : 11 January 2026

 

When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships with residents, their families, and team members alike, you will also gain joy in serving others and deep fulfillment in your work. Explore how you can follow your passions and shed light on meaningful ways to serve, grow, and shine together.

Sunrise Senior Living was again certified as a Great Place to Work® by Activated Insights. This is the 8th time Sunrise has received this top culture and workplace designation, highlighting the special place Sunrise is to be a part of.

Job ID

2025-234345

JOB OVERVIEW

The Director of Housekeeping is responsible for providing overall leadership and management of the housekeeping and laundry operations. The primary responsibility includes maintaining a clean, safe, comfortable and inviting environment for residents, guests and team members throughout the community. Responsible for planning, organizing, directing and leading overall housekeeping and laundry operations and services in accordance with federal, state, local laws and Sunrise Senior Living quality service standards.

RESPONSIBILITIES & QUALIFICATIONS

Job Description

Essential Duties

As a part of the Sunrise team, supporting our Mission, Principles of Service and Core Values is a fundamental part of this job. Our foundational belief is the sacred value of human life. The unique responsibilities for this role include but are not limited to the essential functions listed as follows:

  • Leads the Integrated Marketing Manager team (8 directs) to ensure appropriate field support for sales teams with responsibilities including:
    • Develops, implements, and advances Sunrise’s multi-channel marketing strategy and brand development/positioning/messaging for Comp and New Development communities.
    • Partners with regional Operations and Sales leaders in the development and execution of overall marketing campaigns and budgeting to achieve annual community and portfolio-level KPIs.
    • Develops omnichannel hyperlocal, regional, and enterprise-level brand/marketing campaigns and customer acquisition programs.
    • Collaborates with Marketing Automation and NSRC teams to develop customer journey mapping strategies designed to optimize renter journey and online conversions.
  • Develops and oversees all New Development marketing campaigns, budgets, and vendor selection, and participates in the annual budget process in partnership with key ownership groups and Sales, Marketing and Operations leadership to ensure adequate allocation in alignment with KPIs.
  • Oversees strategic marketing plans and execution for legacy communities under regional leaders. Mentors, guides, and develops IMM team members in the management of their individual portfolios.
  • Leads efforts on all national campaigns in collaboration with other marketing leaders and key internal stakeholders to ensure alignment, execution, and performance-tracking.
  • In alignment with key organizational goals and initiatives, develops marketing strategy briefs and annual/seasonal plans designed to meet marketing goals and KPIs, and reports regularly on progress against goals to various ownership groups and Sunrise leadership.
  • Identifies customer and campaign performance insights to create marketing strategies and campaigns that engage communities, prospective residents, and families, and elevate Sunrise’s mission, brand, and products.
  • Collaborates with digital marketing team on top of funnel campaign development and execution, digital experience, and brand implementation for SSL.com and community websites.
  • Serves as a steward of Sunrise’s portfolio of brands, ensuring all channels execute content in alignment with brand vision and standards.
  • Establishes collaborative relationships within Marketing, Communications and Customer Experience teams, with cross-functional leaders, and SMEs across Data and Analytics, Media, Creative, Social, IT, Sales, Operations, and Care.
  • Partners with cross-functional leaders to identify and drive opportunity growth for brands, products, and key markets through strategic, multi-channel marketing plans.
  • Effectively manages relationships with external marketing agencies, vendors, and partners.
  • Identifies areas of opportunity for innovation and collaboration with and influences cross-functional teams and senior and executive-level leaders.
  • Develops new ways of working and problem solving and implements new processes and tools for productivity.
  • Designs and delivers marketing modules for the following internal training courses: Introduction to Marketing, ED Basics, Excellence in Sales, New Development: Master Class (Marketing Module).
  • Maintains compliance in assigned required training as applicable to this role to ensure that Sunrise standards are always met.

Experience and Qualifications

  • Bachelor’s degree, and experience in real estate or hospitality industry strongly preferred.
  • At least 10 years of marketing experience.
  • Experience leading high-performing omnichannel marketing and customer-acquisition teams.
  • Excellent public speaking skills, including ability to effectively address any audience or constituent group as appropriate; includes capability to originate and/or organize concepts and other information for effective communication.
  • Strong project management experience and/or qualifications including the ability to manage details through to completion and ensure project deadlines are met.
  • Experience managing vendor and third-party relationships.
  • Expert knowledge of digital marketing and online acquisition tactics and best practices.
  • Creative thinker and thought leader focused on the big picture and a champion for continuous innovation.
  • Optimistic collaborator, exceptionally detail oriented, quality driven, and able to effectively manage and prioritize multiple tasks.
  • Strong initiative and ability to handle multiple projects/roles in an evolving environment both individually and within a team.
  • Resilient, with the ability to work to deadlines and maintain high levels of professionalism while managing multiple demands.
  • Strong problem-solving skills, including ability to effectively address any issue in collaboration with others as appropriate; ability to proactively identify and prevent potential problems.
  • Ability to work collaboratively with Corporate Marketing and Communications team members to contribute to all team initiatives.
  • Strong leader with the ability to inspire, motivate and grow high-performing teams and individuals.

ABOUT SUNRISE

Ready to take the next step and make a bigger impact than you ever imagined? As part of our team, you will help brighten the future for everyone at Sunrise and beyond. That is why we make it a priority to celebrate the unique ways you bring moments of togetherness and joy to everyone you serve. And when combined with the support, benefits, and growth opportunities we offer, the result is a career that PositivelyShines with everything you need to reach your goals – at work and in your life.

We also offer benefits and other compensation that include:

  • Medical, Dental, Vision, Life, and Disability Plans
  • Retirement Savings Plans
  • Employee Assistant Program / Discount Program
  • Paid time off (PTO), sick time, and holiday pay
  • myFlexPay offered to get paid within hours of a shift
  • Tuition Reimbursement
  • In addition to base compensation, Sunrise may offer discretionary and/or non-discretionary bonuses. The eligibility to receive such a bonus will depend on the employee’s position, plan/program offered by Sunrise at the time, and required performance pursuant to the plan/program.
  • Some benefits have eligibility requirements

Apply today to learn why Sunrise Senior Living is a certified Great Place to Work®

PRE-EMPLOYMENT REQUIREMENTS

Sunrise considers the health and safety of its residents, family members, and team members to be one of its highest priorities. Employment with Sunrise is conditioned on completing and passing a drug test (which does not include marijuana), participating in testing requirements (e.g. Tuberculosis Test, Physical Evaluation). Covid-19 and Influenza vaccination is only required to the extent mandated by applicable federal, state, and local laws and authorities.

COMPENSATION DISCLAIMER

Selected candidates will be offered competitive compensation based on geographic location of community/office, skills, experience, qualifications, and certifications/licenses (where applicable).

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Frequently asked questions

At Sunrise Senior Living in NYC, the Director of Housekeeping role emphasizes creating a supportive environment tailored for seniors, blending operational leadership with compassionate resident engagement. Unlike other NYC roles, this position integrates hospitality with healthcare sensitivity, focusing heavily on safety and service quality in a senior living community.

Effective leadership in this role demands a blend of strategic planning, team motivation, and empathy. The ability to inspire housekeeping teams while maintaining high cleanliness and safety standards tailored to elderly residents’ needs is key. Strong communication and problem-solving skills also drive success in this specialized environment.

Experience in hospitality management or real estate, especially within senior living, is highly valued. Certifications in facility management, OSHA safety standards, or hospitality leadership can enhance candidacy. Familiarity with local health regulations and aging care standards in New York further strengthens qualifications.

Daily tasks involve overseeing housekeeping and laundry operations, ensuring compliance with health and safety laws, managing vendor relationships, and leading teams to maintain clean, safe environments. Additionally, coordinating with other departments to enhance resident satisfaction and support operational goals is crucial.

NYC’s senior living market exhibits strong demand due to its dense population and numerous facilities. Competition is high, with employers seeking candidates who combine operational expertise with senior care sensitivity. Compared to smaller cities, candidates here often require broader leadership experience and adaptability.

Commuting in NYC can be time-consuming due to traffic and public transit variability. Candidates often balance early-start schedules with potential overtime during high-demand periods. Employers like Sunrise typically offer benefits to support work-life balance, but flexibility and time management remain essential for success.

Sunrise fosters a culture valuing human dignity and team collaboration. Directors are expected to embody these principles by promoting a supportive work environment and delivering exceptional service that uplifts residents’ quality of life. This cultural alignment enhances job fulfillment beyond operational duties.

Sunrise emphasizes empowerment and meaningful connections with residents, blending hospitality with compassionate care. Leadership is not just about management but also about inspiring teams to contribute to residents’ well-being, making the Director role uniquely impactful compared to traditional housekeeping jobs.

Directors of Housekeeping in NYC typically earn between $75,000 and $95,000 annually, reflecting the city's higher living costs and specialized senior living market. This range is above the national average for similar roles, where salaries often fall between $65,000 and $85,000, adjusted for industry and location.

Yes, Sunrise provides continuous learning opportunities, including marketing modules and leadership development courses tailored to their senior living environment. Directors benefit from structured training designed to enhance both operational expertise and resident-focused service skills.

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