Beer & Wine Manager
Company : Roche Bros.
Location : Weston, MA, 02493
Job Type : Full Time
Date Posted : 3 January 2026
Overview
The Beer/Wine Manager will effectively lead the Beer/Wine department, train all Beer/Wine clerks about job operations and product knowledge, implement merchandising programs, create appealing displays, maintain high quality merchandise, and provide the best customer service in the industry. This person must work well with outside vendors to ensure proper ordering and product selection. The Manager must be able to create efficient department schedules on the company’s workforce management software that aligns with payroll budgets. Is an effective communicator and can develop organized plans alongside Store Management during peak times such as the holidays. Understands the importance of maintaining a clean sales floor and back room. Adheres to all Federal, State, and Local laws concerning the transportation, storage, and sales of Beer/Wine.
Minimum Qualifications
- Must be at least 18 years of age.
- Prior retail sales/ customer service experience.
- Successful experience in the beer and wine operation (i.e., merchandising, ordering, inventorying, and pricing).
- Complete training in the grocery or beer and wine operation.
- Must be Servsafe certified.
- Must be TIPS certified.
- Strong training skills that will develop future talent.
- Ability to display initiative and work with limited supervision, ability to prioritize work load, and must have sense of urgency.
- Ability to use and interpret data on company programs and applications relating to the Beer and Wine Operations (such as Category Analyzer and Periscope).
- Must be able to read, write, speak, and understand English, with the ability to follow instructions.
- Ability to work a scheduled based on the business needs of the store location.
- Authorized to work within the U.S.
Responsibilities
The list of essential functions is not exhaustive and may be supplemented as necessary by the company.
- Provide an open door atmosphere conducive to high associate moral and excellent customer service. Achieve the highest associate morale in the industry by managing in a style that is Respectful, Supportive, and Totally Team orientated (RSTO).
- Commit to the “Golden Rule” and work with other full time associates to build a strong beer and wine team.
- Promote the company image as a service-orientated operation where every associate will greet, assist, render efficient service and thank customers in a prompt, courteous, friendly and business-like manner.
- Must ensure all department associates receive proper review and training of job description, goals, and objectives.
- Ensure the department achieves standards of performance as outlined in the work and merchandising plan.
- Process good communication skills and the ability to conduct and facilitate department.
- Ensure fair and consistent treatment in administering discipline to promote high associate morale.
- Conduct weekly sales meeting with associates to establish merchandising, sales and profit objectives.
- Responsible for inventory, security and expense control of the department.
- Resolve customer complaints to the full satisfaction of the customer.
- Ensure the department is merchandised in accordance with the needs of the community.
- Develop the best-trained beer and wine team in the industry. Train and develop associates in accordance with company policy and procedures.
- Manage Vendor ordering systems to maximize profitability by correct ordering and drop discounts.
- Order, receive, and unload deliveries, store, price date, rotate, and stock product and prepare product for display and sale.
- Keep all beer and wine products in display cases, coolers, rotated in accordance with company policy and product code dates and always make use of the oldest products first in first out.
- Effectively control proper storage, limiting shrink, and make sure that damaged goods are properly credited.
- Achieve and maintain departments merchandising goals and standards in cooperation with store manager, and department merchandiser/buyer, (such as gross profit, presentation, etc.)
- Staff and schedule to meet business needs and training of team members within budget and ensure all wage and hour policies and regulations are adhered to.
- Maintain accurate records. Respond timely to all location mail, reports and records.
- Have the ability and knowledge to answer product questions, and offer assistance in finding or suggesting product selection.
- Delegate and use initiative, ingenuity and good judgment to act on opportunities and solve problems.
- Ensure sales and work area are swept and orderly, dust wine on daily basis, make sure sales are free of safety hazards; report hazards to management.
- Ensure company standards of safety, proper handling practices, sanitation, and productivity is achieved.
- Practice “Cleaners Creed” and proper sanitation procedures.
- Make sure shelves and displays are blocked and straighten.
Secondary Job Functions:
- Verify price checks for customers as needed and ensure all product labels, signs and prices are aligned with product.
- Ensure department associates adhere to company dress code standards (i.e. name tags, personal hygiene etc.).
- Notify management of associate theft, customer shoplifting, unauthorized mark downs or property defacement.
- Assisting the front end with bagging at busy times.
- Properly dispose of trash.
- Successful completion of the onboarding/e-learnings and checklist within 30 days of hire/entering the department.
- Other duties assigned by management.
Physical Demands: (per work day)
The physical demands and safety risk factors of the job listed below may occur during each work shift and are listed according to their frequency.
Physical Demands
Frequency
Sitting, pulling up to 500 lbs, climbing up to 8 feet, crawling, and smelling.
1-33% (O) Occasionally
Walking on title or concrete, carrying and lifting up to 50 lbs, pushing up to 500 lbs, bending, balancing, stooping, kneeling, crouching, handling, feeling, and talking.
34-66% (F) Frequently
Standing on tile or concrete, reaching at waist or overhead, seeing and hearing.
67-100% (C) Continuously
Safety Risk Factors
Frequency
Loud noise, slippery or cluttered floor, contact with sharp objects and skin irritants, toxic exposure (see material safety data sheet) nuisance dust, fumes, and sprays, and hazardous cleaning solutions.
1-33% (O) Occasionally
Twisting of back and neck and hazardous equipment (mechanical moving parts).
34-66% (F) Frequently
Machines, tools, and equipment utilized:
Pallets, pallet jacks, power jack, u-boats, transport dollies, pricing gun, case cutter, trash compactor, display dividers, approved cleaning supplies.
Repetitive Action:
Continuous movement of entire body.
Working Conditions: Working environment is inside and outside, and may include exposure to cold temperatures.
Hiring Range: In accordance with MA Pay Transparency requirements, the following represents a good faith estimate of the hiring range for this position. At Roche Bros., we carefully consider a wide range of non-discriminatory factors when determining salary. Actual salaries will vary depending on factors including but not limited to education, experience, qualifications, and internal equity. The hiring range for this position is $21.70 - $28.20 per hour.
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Frequently asked questions
Managing a beer and wine department involves coordinating product selection, training staff in merchandising and customer service, overseeing inventory accuracy, and collaborating with vendors. A Beer & Wine Manager ensures appealing displays and compliance with alcohol regulations, all while driving sales and maintaining team morale.
Key skills include product knowledge of beer and wine varieties, strong leadership to mentor staff, proficiency in inventory control, and familiarity with industry software tools. Communication, customer service excellence, and an understanding of merchandising strategies are also critical for advancement.
Unlike general beverage managers, Beer & Wine Managers specialize in alcoholic product operations, requiring compliance with specific legal standards, detailed knowledge of beer and wine categories, and close vendor coordination. This focus demands expertise in age-restricted sales and seasonal product trends.
At Roche Bros., the Beer & Wine Manager fosters a team-oriented atmosphere emphasizing respect and support, aligned with company values. The role involves active communication with store management, attention to merchandising standards, and adherence to strict safety and sanitation protocols unique to the retailer.
Managers at Roche Bros. in Weston must balance local customer preferences with regulatory compliance, manage peak seasonal demands like holidays, and optimize scheduling within payroll budgets. The position also requires navigating Massachusetts-specific alcohol laws and maintaining competitive product assortments.
The hiring wage range at Roche Bros. for this role is $21.70 to $28.20 per hour, reflecting local market standards. This range competes well within Massachusetts retail management salaries, considering experience, certifications, and operational responsibilities specific to the beer and wine category.
Yes, certifications like ServSafe and TIPS are highly regarded in Massachusetts, including Weston. These credentials demonstrate proficiency in food safety and responsible alcohol service, which are legally mandated and essential for compliance in retail beverage management.
Advancement paths can lead to regional beverage management, wholesale distributor roles, or specialty retail leadership. With experience, one might also transition into winery or brewery operations management or develop expertise in beverage procurement and category analytics.
The company uses workforce management software for scheduling aligned with budgets, along with category analysis tools like Periscope. These technologies support data-driven ordering, inventory control, and sales tracking, enabling the Beer & Wine Manager to optimize department performance efficiently.
Vendor management entails negotiating orders to maximize discounts, ensuring proper product selection, and timely delivery. Roche Bros. expects managers to build cooperative partnerships, balancing profitability with community preferences, which is crucial for maintaining a competitive beer and wine assortment.