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Data Insights Analyst
Company : Ascend Federal Credit Union
Location : Tullahoma, TN, 37388
Job Type : Full Time / Part Time
Date Posted : 29 December 2025
About Us
Ascend is the largest credit union in Middle Tennessee and one of the largest credit unions in the United States, with over $4 billion in assets. With an occupation-based field of membership, Ascend is focused on the expansion and diversification of the select employee groups it serves, which creates greater security for the credit union and its member-owners. Approximately 650 employees serve more than 260,000 members from 28 Middle Tennessee branch locations, Regional Operations Center, Teller Center and Corporate Headquarters. Ascend recognizes that its employees are critical to the credit union’s sustained success and future growth. Our employees are the face of the credit union and their personal successes fuel the success of the team. Through collaboration between employees, management, our membership and our Board, we fuel an engine that propels the credit union forward.
What We Offer
Thank you for your interest in a career with Ascend Federal Credit Union! Being employed by Ascend is vastly different than just holding a job. The credit union prides itself on providing employees rewarding career opportunities, competitive benefits and a unique work culture. The credit union’s commitment to its employees is fostered by its commitment to the member-owners, ensuring dedicated and engaged employees to serve the membership. Ascend’s vision to be the most loved credit union in our market by employees and members alike has earned the credit union distinctions including Federal Credit Union of the Year (NAFCU, 2015), Best Credit Union to Work For (2016-2025) and Training MVP Awards (2015-2025).
Overview
The Data Insights Analyst is responsible for transforming raw data into meaningful insights that inform strategic and operational decisions across Ascend. This role supports enterprise-wide initiatives by analyzing trends, identifying opportunities, and delivering actionable intelligence to business leaders. The analyst plays a key role in advancing data literacy, maintaining data documentation, and enabling a culture of evidence-based decision-making. They play a key role in maintaining Ascend's data governance program partnering closely with IT and business units to enhance data quality, integration, and analytics capabilities. #LI-Onsite
Responsibilities
- Provide data, research, analytics, and insights for strategic initiatives across the credit union.
- Maintain data dictionaries and help the BI Analyst maintain a centralized index of reports and dashboards.
- Conduct scenario analysis and forecasting for investment and resource allocation.
- Analyze member behavior for personalization and engagement.
- Support marketing, product and operations with optimization and performance analysis.
- Conduct quantitative and qualitative research to improve member satisfaction and loyalty.
- Present insights and recommendations to leaders and stakeholders across the credit union.
- Use predictive and prescriptive analytics for forecasting and decision-making.
- Establish data hygiene and standardization practices.
- Integrate third-party data and market intelligence.
- Leverage data marts and BI tools for self-service solutions.
- Provide analytics resources and solutions to help manage risk and regulatory changes.
- Foster a data-driven culture.
- Explore emerging technologies and tools, evaluate and select next-generation analytical and AI tools.
- Promote cross-functional collaboration to maximize data value.
- Read all internal publications, including HUB and Possibilities.
- Perform other duties and special projects as assigned.
Qualifications
- Bachelor's Degree Data Science, Business Analytics, Statistics, or a related field required
- 3-5 years experience in data analysis, business intelligence, or analytics-focused role, preferably within banking, credit unions, or regulated industries required
- Proven experience with machine learning or advanced analytics tools required
- Proficiency in SQL, Power BI, and Excel.
- Familiarity with data modeling, ETL processes, and cloud data platforms (e.g., Snowflake, AWS).
- Understanding of data privacy and compliance frameworks (e.g., GLBA, AI governance).
- Strong analytical and critical thinking skills.
- Excellent communication and storytelling abilities.
- Ability to work independently and collaboratively in a fast-paced environment.
- Familiarity with data cataloging and metadata management platforms.
- Demonstrated ability to connect insights to business outcomes.
- Valid, unrestricted driver’s license required.
- Regular and reliable attendance is required.
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Ascend Federal Credit Union is an Equal Opportunity Employer.
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Frequently asked questions
Proficiency with SQL, Power BI, and machine learning platforms is essential for Data Insights Analysts in Tullahoma, especially within credit unions. Familiarity with cloud data services like Snowflake or AWS boosts your capability to handle large datasets and deliver actionable insights aligned with Ascend Federal Credit Union’s analytical needs.
Gaining skills in predictive analytics, data governance, and compliance frameworks such as GLBA positions Data Insights Analysts for leadership roles in finance. As you demonstrate impact through data-driven recommendations, opportunities expand into data management or strategic analytics, particularly within institutions like Ascend Federal Credit Union.
Data Insights Analysts uniquely blend quantitative research with storytelling to influence decision-making. Unlike pure data engineers, they analyze member behavior, optimize marketing strategies, and forecast resource allocation, making them crucial for organizations like Ascend Federal Credit Union to enhance member engagement and operational efficiency.
At Ascend Federal Credit Union, Data Insights Analysts collaborate closely with IT and business units to uphold data quality standards and integrate third-party intelligence. This partnership fosters a culture of evidence-based decisions, empowering analysts to drive consistent, compliant insights across enterprise initiatives.
Ascend offers a unique culture valuing collaboration and innovation, where Data Insights Analysts contribute to strategic growth. The credit union’s recognition as a top workplace ensures access to continuous training, cutting-edge analytics tools, and cross-functional projects that sharpen analytical skills and business acumen.
Certifications in data analytics, business intelligence, and compliance (like GLBA) are highly regarded in Tullahoma’s financial sector. Additionally, expertise in cloud platforms and metadata management enhances employability, aligning with the region’s growing emphasis on secure, data-driven decision-making in credit unions.
Tullahoma’s demand for skilled Data Insights Analysts is rising, fueled by expanding credit unions and financial institutions. While competition exists, candidates with strong analytics tool proficiency, regulatory knowledge, and storytelling abilities stand out, especially for roles at leading employers like Ascend Federal Credit Union.
Data Insights Analysts in Tullahoma typically earn between $70,000 and $90,000 annually, depending on experience and technical expertise. At Ascend Federal Credit Union, competitive compensation aligns with industry standards, reflecting the critical role analysts play in strategic data initiatives and member-focused insights.
Analysts at Ascend dive deep into member behavior data to tailor personalization and boost satisfaction. By translating complex analytics into clear recommendations, they enable marketing and product teams to optimize campaigns, directly enhancing loyalty and the overall member experience.
Navigating a regulated financial environment requires strong compliance awareness and data hygiene practices. Analysts should prepare by mastering regulatory frameworks and building collaborative relationships across departments to ensure data integrity and support Ascend’s commitment to secure, evidence-based decision-making.