VP, Sales and Marketing

Company Details

Berkley Southeast is a member company of W. R. Berkley Corporation, a Fortune 500 Company, whose insurance company subsidiaries are rated A+(Superior) by A. M. Best Company. Berkley Southeast provides local underwriting, risk services, claim, marketing and audit services for agents and policyholders in Alabama, Georgia, Mississippi, South Carolina, North Carolina and Tennessee. We take a broad approach to underwriting for ‘best in class’ businesses, primarily in: construction, light manufacturing, wholesale, distribution and business service industries.

Responsibilities

The VP, Sales and Marketing will be a member of the Senior Staff that contributes to the overall strategic direction of the Operating Unit and will be directly responsible for the sales, distribution, agency engagement and marketing strategy to ensure long term growth and profitability.

The VP, Sales and Marketing supports the organization’s mission, vision and values by exhibiting the following behaviors: entrepreneurial spirit, innovation, responsiveness, challenging the status quo, effective collaboration, evidence-based decision making, and resilience. Performance includes demonstration of the following competencies: leadership, persuasion, analytical mindset, client focus, results driven, and quality decision making. 

The VP, Sales and Marketing is responsible for the development and execution of industry leading go-to-market, sales, marketing and customer engagement strategies while developing and maintaining highly effective relationships with both external (e.g. independent agents) and internal customers (e.g. underwriting). Will also be responsible for developing and executing an advanced social media and digital marketing strategy.

Will demonstrate the highest level of partnership and collaboration with underwriting to drive superior results in new business submissions, new business written premium, retention and profitability.

Position requires superior sales, communication, collaboration, influence management and analytical skills. Attaining and maintaining a superior knowledge of our products and services is critical.

Essen

Qualifications

• Strong interpersonal skills, business acumen, and sound business judgment and be capable of effectively communicating with a diverse range of individuals and teams
• Strong aptitude for analyzing and translating data
• Superior strategic and execution skills along with strong coaching and mentoring abilities

• Successful experience in areas of strategic planning and marketing, business and market development, market research and planning in commercial lines insurance
• Ability to consistently demonstrate the WRBC Leadership Core Competencies and Innovation Behaviors.
• The Company is an equal employment opportunity employer. 

Additional Company Details

Functions generally performed in an office environment. Must be able to work as a team member to solve problems and exchange information. Extensive daily telephone contact with agents/brokers, marketing personnel, rating bureaus, and insureds. Some travel and overnight-out-of-town stays may be required. Employee is regularly required to use hands and fingers to keyboard, handle or feel; and talk or hear. Sedentary position but does require some walking, lifting (10 lbs. or less), carrying, kneeling and bending. Specific vision abilities required include close vision and ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Additional Requirements

*The above job description is not intended to be an “all-inclusive” list of the duties and responsibilities of the job described, nor is it intended to be such a listing of the skills and abilities required to do the job. Rather, it is intended only to describe the general nature of the job. We do not accept any unsolicited resumes from external recruiting agencies or firms. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. We do not accept any unsolicited resumes from external recruiting agencies or firms.

Sponsorship Details

Sponsorship not Offered for this Role

Job Description

Essential Duties and Responsibilities

·         Establish sales and business distribution strategies with a focus on long term profitability

·         Develop and execute a successful marketing strategy that includes branding, social media and digital marketing

·         Develop and maintain superior agency management strategies, including the orchestration of agency appointment, termination, recruiting, tiering and compensation strategies

·         Hire, develop and lead a team of Business Development associates that will execute on the developed strategies and will consistently achieve/exceed their goals

·         Establish and monitor key metrics to ensure the successful achievement of critical production and profitability goals

·         Establish and nurture meaningful relationships with key agency personnel, driving mutually beneficial results

·         Identifies and participates in key industry events to promote our brand and develop key relationships

·         Takes an innovative and entrepreneurial approach to identifying and developing new business opportunities, sales strategies, customer service and engagement strategies

·         Identify and track competitor offerings, emerging issues and market trends impacting profitability, appetite, underwriting guidelines and strategies – partnering with Actuarial team

·         Conducts market needs analyses among potential new business sectors to identify strategies for long term growth development

·         Establish internal partnerships, serving as a liaison for sales and marketing related issues and opportunities

·         Effectively communicate key metrics and strategic information to leaders and staff in a timely and efficient manner

·         Collaborate with various departmental leadership and field team members to adjust practices and protocols for operational efficiency

·         Conducts (with or without Business Developments staff) regular phone calls and visits with agency principals, producers and CSRs with pre-defined agenda topics related to production, individual accounts (including pipeline development), proposals, competition and products

·         Builds and maintains the highest level of collaboration with underwriting; proactively communicating with underwriting management on all aspects of submission flow, quote management, proposals, and renewal retention.

·         Effectively articulates and embodies the companys vision and values

·         Active member and contributor to the Senior Management Team including support of overarching strategy