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Beer Den Master
Company : Lowes Foods
Location : Cary, NC, 27519
Job Type : Full Time
Date Posted : 2 January 2026
Overview
To grow community through building guest loyalty and maximizing profits by providing personal guest interactions that build genuine relationships with guests and result in a brand-aligned experience.
Responsibilities
1. Order and maintain appropriate inventory of Beer Den supplies.
2. Order and maintain appropriate inventory of draught beer.
3. Build and maintain professional relationships with distributor/wholesaler partners as well as direct sales associates from breweries.
4. Regularly schedule events such as tap takeovers. Conduct tastings as needed in the Beer Den as well as for in-store demos or promotions
5. Assist with inventory and adhere to proper inventory practices as outlined by Manager of Financial Perpetual Inventory.
6. Train all Beer Den Hosts and other Hosts throughout the store (as appropriate) on operating procedures of the Beer Den.
7. Perform routine maintenance on Beer Den equipment as needed (line cleaning, faucet cleaning, minor repairs, etc.).
8. Drive packaged beer sales as well as growler sales. This includes managing displays and working with distributors/wholesalers to ensure proper inventories both on the shelf and in the back room. Ensure proper pricing and product selection.
9. Complete a weekly communication piece (currently, “What’s Tappening” due every Wednesday at 5PM) for Beer Den guests.
10. Attend various education and branding events scheduled by Category Manager of Beer and Wine.
11. Educate guests on product attributes and information and provide guidance for specific needs/preferences
12. Ensure marketing and brand materials and tools are properly displayed, maintained and utilized including, signage, prices, flyers, etc.
13. Maintain the sanitation and appearance of the Beer Den. Wash and prepare growlers according to established practices.
14. Follow all state laws governing the sampling, sale and purchasing of beer.
15. Fill growlers upon request by the guest according to established filling, sealing and labeling standards.
16. Announce specials and sale information on the PA system.
17. Perform all other duties as assigned by management.
Qualifications
1. Working understanding of beer.
2. Is familiar with ALE laws governing sell, and purchasing of wine products.
3. Sales minded with effective communication, guest service and selling skills.
4. Friendly, outgoing personality.
5. Self-motivated, trustworthy and able to adhere to all guidelines.
6. Ability to work well with others.
7. Ability to read and understand information and direction.
8. Ability to effectively communicate with Store Manager, DSD Receiver and vendors.
9. Ability to bend, kneel and stand for extended periods of time.
10. Ability to lift 30lbs. consistently and 60lbs. occasionally.
11. Must be at least 21 years old.
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Frequently asked questions
A Beer Den Master in Cary, NC leverages deep product knowledge and personal guest interactions to foster repeat visits, enhancing community ties around local and regional beer selections. This role uniquely blends hospitality with beer expertise, enriching brand loyalty at Lowes Foods by creating memorable, authentic experiences.
Expertise in inventory management, draught system maintenance, and event coordination sets a Beer Den Master apart. Proficiency in ale laws and distributor relations combined with engaging communication skills enable them to drive sales and educate customers effectively, positioning them as key players in beer retail environments.
Yes, Beer Den Masters can progress into roles like brewery sales representatives, beverage managers, or brand ambassadors. Their hands-on experience with product curation and customer engagement provides a solid foundation for leadership or specialized roles within breweries or larger retail chains.
Lowes Foods emphasizes community connection, teamwork, and guest-centric service. For a Beer Den Master, this means collaborative relationships with distributors and staff, ongoing education, and a supportive environment that values passion for craft beer and customer experience in Cary’s competitive market.
At Lowes Foods, the Beer Den Master acts as a brand ambassador, aligning daily interactions and events with the company’s commitment to quality and community. They ensure consistent messaging through marketing displays and tastings, driving brand recognition and customer trust in beer offerings.
Beer Den Masters in Cary typically earn between $35,000 and $45,000 annually, influenced by experience and sales performance. This reflects Cary’s growing craft beer market and competitive retail wages, balancing responsibilities from inventory control to guest education.
North Carolina’s ale regulations dictate strict adherence to sampling, sales, and labeling protocols. A Beer Den Master must stay informed and compliant to legally conduct tastings, fill growlers, and price products, ensuring operations align with state laws while maintaining customer safety and satisfaction.
Cary’s craft beer popularity fuels increased demand for knowledgeable Beer Den Masters who can manage draft systems and host engaging events. Retailers like Lowes Foods seek candidates who blend sales acumen with beer expertise to meet growing customer interest and competitive store differentiation.
Candidates must be ready for tasks requiring bending, kneeling, and standing for long periods, plus lifting up to 60lbs occasionally. These physical requirements support equipment maintenance, inventory handling, and growler filling, which are critical for efficient beer den operations.
Strong distributor and brewery connections allow a Beer Den Master to secure optimal inventory, negotiate promotions, and organize tap takeovers. This collaboration ensures a curated selection that appeals to Cary customers, enhancing sales and the store’s reputation within the beer community.