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Beer Den Master
Company : KJ's Market
Location : Lexington, SC, 29072
Job Type : Full Time
Date Posted : 3 January 2026
Overview
To grow community through building guest loyalty and maximizing profits by providing personal guest interactions that build genuine relationships with guests and result in a brand-aligned experience.
Responsibilities
1. Order and maintain appropriate inventory of Beer Den supplies.
2. Order and maintain appropriate inventory of draught beer.
3. Build and maintain professional relationships with distributor/wholesaler partners as well as direct sales associates from breweries.
4. Regularly schedule events such as tap takeovers. Conduct tastings as needed in the Beer Den as well as for in-store demos or promotions
5. Assist with inventory and adhere to proper inventory practices as outlined by Manager of Financial Perpetual Inventory.
6. Train all Beer Den Hosts and other Hosts throughout the store (as appropriate) on operating procedures of the Beer Den.
7. Perform routine maintenance on Beer Den equipment as needed (line cleaning, faucet cleaning, minor repairs, etc.).
8. Drive packaged beer sales as well as growler sales. This includes managing displays and working with distributors/wholesalers to ensure proper inventories both on the shelf and in the back room. Ensure proper pricing and product selection.
9. Complete a weekly communication piece (currently, “What’s Tappening” due every Wednesday at 5PM) for Beer Den guests.
10. Attend various education and branding events scheduled by Category Manager of Beer and Wine.
11. Educate guests on product attributes and information and provide guidance for specific needs/preferences
12. Ensure marketing and brand materials and tools are properly displayed, maintained and utilized including, signage, prices, flyers, etc.
13. Maintain the sanitation and appearance of the Beer Den. Wash and prepare growlers according to established practices.
14. Follow all state laws governing the sampling, sale and purchasing of beer.
15. Fill growlers upon request by the guest according to established filling, sealing and labeling standards.
16. Announce specials and sale information on the PA system.
17. Perform all other duties as assigned by management.
Qualifications
1. Working understanding of beer.
2. Is familiar with ALE laws governing sell, and purchasing of wine products.
3. Sales minded with effective communication, guest service and selling skills.
4. Friendly, outgoing personality.
5. Self-motivated, trustworthy and able to adhere to all guidelines.
6. Ability to work well with others.
7. Ability to read and understand information and direction.
8. Ability to effectively communicate with Store Manager, DSD Receiver and vendors.
9. Ability to bend, kneel and stand for extended periods of time.
10. Ability to lift 30lbs. consistently and 60lbs. occasionally.
11. Must be at least 21 years old.
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Frequently asked questions
At KJ's Market in Lexington, the Beer Den Master plays a key role in strengthening guest loyalty through personalized interactions and curated beer experiences. This local-focused approach helps build genuine relationships, encouraging repeat visits and enhancing community ties within the South Carolina beer scene.
Effective Beer Den Masters combine strong communication with team training skills and distributor relationship management. Leading tap takeovers and tastings requires confidence and organization to motivate hosts and coordinate with breweries, ensuring smooth operations and memorable customer engagements.
Daily tasks include managing draught beer inventory, maintaining equipment, conducting tastings, and preparing weekly guest communications. The role blends hands-on beer knowledge with customer service, sales strategies, and compliance with state alcohol laws, creating a dynamic and interactive work environment.
Lexington's growing craft beer community and emphasis on local events boost demand for knowledgeable Beer Den Masters. Candidates with strong expertise in beer trends and community engagement often find more opportunities as retailers aim to differentiate through experiential offerings.
Competition is moderate but rising as more venues focus on specialized beer experiences. Candidates with proven skills in inventory control, event planning, and distributor relations stand out, especially those familiar with regional beer preferences and local consumer behavior.
Beer Den Masters in Lexington typically earn between $38,000 and $48,000 annually. Variations depend on experience, event management capabilities, and sales performance, reflecting the role's blend of customer engagement and operational responsibilities within the retail beer sector.
KJ's Market leverages the Beer Den Master to foster local connections by hosting tastings, tap takeovers, and educational events. This role acts as a brand ambassador, deepening guest relationships and elevating the store’s reputation as a community hub for beer enthusiasts.
KJ's Market emphasizes a blend of sales acumen, event coordination, and hands-on beer expertise, offering a unique mix of responsibilities including growler filling and weekly guest communications. This combination creates a dynamic role tailored for candidates passionate about craft beer culture.
Understanding South Carolina's ale laws and responsible alcohol service certifications is crucial. Beer Den Masters benefit from knowledge of state-specific sampling and sales regulations, ensuring compliance while delivering safe and enjoyable customer experiences.
This role demands stamina for standing and bending during long shifts, plus the ability to lift up to 60 pounds occasionally. Physical readiness ensures efficient inventory handling and maintenance tasks, supporting smooth beer den operations in a busy retail setting.