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Regional Vice President Of Business Development
Company : Adoration Home Health & Hospice
Location : Nashville, TN
Job Type : Full Time
Date Posted : 7 January 2026
Our Company
BrightSpring Health Services
Overview
The Regional Vice President (RVP) of Business Development is responsible for leading the Area Business Development team(s) and executing strategic initiatives to drive business growth and increase revenue within a specific region or territory. Develops and implements sales and marketing strategies, identifying new business opportunities, building and maintaining relationships with key clients and partners, and manages the area business development leaders. The RVP of Business Development plays a crucial role in expanding the company's market presence and achieving financial targets.
Responsibilities
- Develops and implements the sales and marketing strategies to grow and expand the Home Health business in the region
- Ensures alignment and implementation of sales strategy through discussions with the area leadership team
- Monitors and maintains data on market area including competitors and marketing strategies and develops a comprehensive marketing plan designed to meet budgetary volume projections
- Manages and directs the Area Operations Leaders in planning in-services, presentations, and in addressing issues with referral sources
- Initiates and coordinates contract negotiations with agencies, funding sources, facilities, insurance companies, and managed care organizations
- Supports and promotes company philosophy to referral sources in the community
- Develops and maintaining comprehensive working knowledge of organization's markets including but not limited to key referral sources, competitors, governmental agencies, and major payer groups and applies this knowledge to effective sales planning and positive public relations
- Monitors current industry and marketplace changes and opportunities for competitive advantage
- Participates and contributes to the annual budgeting process for the HH Division for the respective area of responsibility.
- Holds leaders (business development) and teams accountable for the achievement of monthly, quarterly, and annual budgets and business / clinical quality goals
- Provides leadership, mentoring, coaching and development to direct reports
- Responsible for reporting on plans and achievement of business, admission and clinical / quality goals to division President and Company CEO
- Responsible for recruiting, interviewing, hiring, and training of direct reports
- Monitors turnover in the area of responsibility. Ensures proper hiring, training, and development of newly hired staff. Works closely with support departments to achieve
- Routine collaboration with payer contracting to negotiate the strongest contracts
- Monitor metrics proactively to effect change in a positive direction before month end
- Collaborate with business partners and use appropriate resources to accurately forecast monthly admissions/growth
- Assigned territory and area of operation can change based on business need
Qualifications
- Bachelor's degree in Marketing, Business Administration or related field
- Ten years experience in hospice and/or home health business development
- Proven success in the development and execution of strategic marketing plans
- Excellent presentation and public speaking and sales skills
- Experience in strategic planning and collaboration with executive, sales, product development and key operational groups
- A deep and broad professional network that aligns to our target client base preferred
- Demonstrated track record in building new book of business, client relationship management, and evidence of closing and growing accounts preferred
- Excellent presentation and public speaking and sales skills
- Ability to work with remote teams with units in multiple locations
- Relationship building skills
- Travel 25% to 75%
About our Line of Business
BrightSpring Health Services provides complementary home- and community-based pharmacy and provider health solutions for complex populations in need of specialized and/or chronic care. Through the Company’s service lines, including pharmacy, home health care and primary care, and rehabilitation and behavioral health, we provide comprehensive and more integrated care and clinical solutions in all 50 states to over 450,000 customers, clients and patients daily. BrightSpring has consistently demonstrated strong and often industry-leading quality metrics across its services lines while improving the quality of life and health for high-need individuals and reducing overall costs to the healthcare system. For more information, please visit www.brightspringhealth.com. Follow us on Facebook, LinkedIn, and X.
Knoxville, TN
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Frequently asked questions
Strong strategic vision, exceptional relationship-building skills, and an ability to lead remote and diverse teams are key for a Regional Vice President of Business Development in healthcare. Mastery in negotiating contracts and aligning sales strategies to complex healthcare markets sets top executives apart.
They continuously monitor local competitors, payer systems, and referral sources, tailoring marketing and sales approaches accordingly. This agility ensures the business development plan aligns with regional market dynamics and regulatory environments unique to healthcare.
Advancement can lead to senior executive roles such as Division President or Chief Business Officer. Experience in scaling regional operations and forging strategic partnerships often opens doors to broader leadership roles within healthcare organizations or related industries.
Nashville hosts a robust healthcare hub, making competition for senior roles intense but promising. Candidates with deep local networks and proven sales leadership in home health or hospice services stand out amidst a growing pool of experienced professionals.
While not mandatory, certifications like Certified Medical Manager (CMM) or credentials in healthcare sales and marketing enhance credibility. Familiarity with regional healthcare regulations and payer systems also strengthens a candidate’s profile in Nashville’s market.
The role demands balancing growth with quality care standards, managing remote teams, and negotiating complex contracts with multiple payers. The RVP must also maintain strong community relationships while adapting to evolving healthcare policies impacting hospice and home health services.
Adoration emphasizes integrated care for complex populations, requiring its RVP to engage deeply with community partners and payer organizations. The role involves more strategic alignment across multiple service lines compared to firms focused on narrower healthcare segments.
Salaries typically range from $150,000 to $210,000 annually, depending on experience and company size. Given Nashville’s healthcare prominence, competitive compensation packages often include performance bonuses tied to regional growth and quality metrics.
Daily tasks include leading sales strategy discussions, mentoring business development teams, analyzing market data, and coordinating contract negotiations. Managing cross-functional collaboration and forecasting admissions growth are also critical to sustaining revenue streams.