Area Sales Manager
Company : Steel Dynamics
Location : Bloomington, IN, 47408
Job Type : Full Time / Part Time
Date Posted : 23 December 2025
Division
Steel DynamicsOverview
The Regional Sales Manager is responsible for managing, cultivating, and expanding customer relationships and sales within the assigned territory. This customer facing role ensures alignment between SDI-EBPD’s commercial strategy and operational capabilities while meeting volume and margin targets and developing long term partnerships across the Southwestern U.S. and Mexico
Responsibilities
Perform all required Sales duties safely and professionally Execute day-to-day commercial activities for oil, gas, and industrial accounts, including pricing, forecasting, technical/quality support, sustainability topics, and contract negotiations. Develop and support the overall Steel Dynamics business and growth strategy through managing pricing, RFQ’s, and market initiatives. Monitor competitive activity and provide effective feedback to Sales Leadership. Build, develop, and maintain trusted relationships at all levels of customer teams in the U.S. and Mexico, including OEM-directed and Tiered supply partners (some requiring Spanish-speaking skills) to ensure sustainable recognition and leverage new business opportunities. Build, develop, and maintain transparent and trusted relationships with Inside Sales and Operations teams to optimize communication and decision-making, benefiting both customers and SDI. Work effectively with other departments to meet customer needs and ensure customer satisfaction. Contribute meaningfully to the profitability of the company Demonstrate pride in SDI’s products, culture and goals.
Qualifications
Mandatory 5+ years previous steel sales experience. Strong organizational and analytical skills. High energy, team-oriented, and relationship driven. Ability to travel 50% – consecutive over-nights may be required. International travel may be required. Must have the ability to acquire necessary travel documents. Ability to manage time, manage travel & manage oneself. Fiduciary responsibility to manage and report expenses, entertainment & travel. Proficient in basic computer skills including excel, advanced excell skills preferred
Excellent communication skills.
Steel Dynamics, Inc., and all affiliated entities are equal opportunity employers.
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Frequently asked questions
Bloomington's manufacturing and industrial sectors create a steady demand for Area Sales Managers, especially those with steel sales experience. Competition is moderate, with candidates possessing regional expertise and Spanish language skills standing out for roles involving cross-border accounts.
While no strict certifications are mandated locally, credentials in sales management, negotiation, or supply chain logistics can elevate candidacy. Familiarity with regional trade regulations between the US and Mexico is a plus for sales roles at companies like Steel Dynamics.
Industrial Area Sales Managers excel by combining technical product knowledge with strategic account management. Skills in pricing, contract negotiation, and sustaining long-term partnerships—particularly across diverse markets—are crucial, along with the ability to navigate complex supply chains.
Progression often moves from managing regional territories to broader sales operations or strategic leadership roles. Mastery in forecasting, cross-departmental collaboration, and international client engagement paves the way for advancement into senior management or director-level positions.
Area Sales Managers focus heavily on cultivating deep, strategic customer relationships and managing complex, multi-state territories, often with international components. District Sales Managers may handle more localized sales targets with less emphasis on high-level contract negotiations.
At Steel Dynamics, balancing commercial strategy with operational capabilities across the southwestern U.S. and Mexico requires adaptability and cultural fluency. The role demands proficiency in technical sales, sustainability topics, and coordinating closely with inside sales and operations teams.
Steel Dynamics' cross-border business model entails frequent travel to Mexico, necessitating valid travel documentation and cultural awareness. This international exposure enhances global sales experience but requires strong time management to handle consecutive overnight trips.
Area Sales Managers in Bloomington typically earn between $85,000 and $110,000 annually, with variations based on experience and negotiation skills. Steel industry roles often offer competitive compensation packages reflecting the technical expertise and travel demands involved.
Given the territory includes parts of Mexico, Spanish language skills facilitate seamless communication with OEMs and tiered supply partners. It supports building trusted relationships essential for expanding business and ensuring effective contract negotiations across borders.