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PSSR Salesperson - Crane
Company : Ring Power
Location : Pompano Beach, FL, 33069
Job Type : Full Time / Part Time
Date Posted : 1 January 2026
Main Duties & Responsibilities
rimary Job Role
Effectively manages their territory, including conducting cold calls, building and strengthening relationships with customers, and expanding the customer base.
Provides or facilitates technical and educational support to customers, collaborating with other Ring Power technical and training experts to build credibility and advance customer learning about products, services, and solutions.
Assists managers in developing annual goals and objectives for the market, including specific accounts, products and/or industries. With periodic progress reviews.
Develops and submits yearly territory forecast and plan for approval by manager.
Develops and maintains customer accounts, including establishing proper credit levels as well as tracking all sales opportunities and activities in the CRM and keeping records current.
Conducts her/himself as a professional: committing to personal and professional growth and learning; being honest, considerate and respectful; and maintaining a professional appearance.
Serves as the customer's primary contact for all parts and services programs, and to make sure that the customer is kept current on all of these programs. Manages fleet support and solely responsible for reporting customer opportunities and complex issues, routing them to the proper channels and ensuring resolution.
Collaborates with other Ring Power professionals, departments, and divisions on marketing, sales, service, and operations.
Performs other duties as assigned.
Essential Job Competencies
Safety: fully supports, encourages and follows safe work behavior, and considers safety of paramount importance in the workplace.
Job Specific Skills: Demonstrates the required depth and mastery of knowledge and skill associated with the job as identified in the Learning Management System (LMS) and other applicable sources. Demonstrates the effective application of the job specific knowledge, skills and ability required to resolve job related challenges in the workplace. Refer to job specific training requirements for the job identified in the LMS.
Communication: Uses active listening skills, conveying information with the appropriate medium that is clear and easily understood. Uses feedback to verify effective and accurate communication has occurred. Ensures that others having a need to know are kept informed about developments, progress, problems and plans through consistent, effective communication. Avoids surprises.
Credibility: Demonstrated concern to be responsible, reliable, and trustworthy. Maintains commitments. Respects the confidentiality of information or concerns shared by others. Is honest and forthright with people. Takes personal responsibility for the quality and timeliness of work. Punctual, follows instructions, policies, and procedures.
Confidence and Drive: Confident in one's own ideas and capability to be successful; willingness to take an independent position in the face of opposition. Approaches challenging tasks with a "can-do" attitude. Driven to see projects and tasks through to successful completion, is not swayed by resistance and focuses on achievement of the initiative.
Negotiating: Seeks to understand others' interests. Knows when to be gentle and when to be assertive, and acts accordingly. Questions and counters others' proposals without damaging relationships. Explains positions to gain acceptance. Works from facts and a strong knowledge base. Seeks common interests and win/win solutions or mutually agreeable trade-offs.
Interpersonal Skill: Anticipates, notices, and understands concerns of others, involving them in a process or decision to ensure their support. Develops and maintains positive relationships. Considerate and discreet in handling challenging, awkward or tense interpersonal situations, focusing on issues and interests instead of people or positions. Knows when to escalate critical issues when unsuccessful in gaining support.
Planning and Organizing: Creates realistic schedules and follows them. Evaluates progress against schedule and goal. Identifies the sequence of tasks and the resources needed to achieve a goal, and prioritizes key action steps. Anticipates the impacts / risks of actions. Seeks and uses others' input about critical actions, timelines, sequencing, scope, methodology, expected outcomes, and priorities. Adjusts plans based on input.
Customer Oriented: Demonstrates concern for satisfying external and/or internal customers. Responsive, quickly and effectively addresses customer concerns or problems. Assures customers he/she is willing to work with them to meet their needs. Presents a cheerful, positive manner with customers.
Strategic: Understands relevant industry and market trends. Develops and proposes a long-term strategy based on an analysis of the industry, marketplace and current and potential capabilities as compared to competitors. Anticipates potential problems and develops appropriate contingency plans. Conducts independent analysis in the creative search for new ideas or solutions.
Company Overview
In 1962, Ring Power Corporation became a full-line Caterpillar dealer in North Florida, and later expanded its authorized territory to include Central Florida.
Today, Ring Power Corporate headquarters in St. Augustine oversees the operations of 18 branch locations throughout the state of Florida, including large regional facilities in Tampa and Orlando and crane and forklift sales and service facilities in Pompano. Ring Power also has eight facilities outside of Florida - The Carolinas, Georgia, Texas & Tennessee- to serve the needs of other specialized industries and customers.
Ring Power Corporation has become one of the largest Caterpillar dealers in the Southeastern United States through dedication to the mission of customer service. In order to preserve the "Customers First" reputation that Ring Power was built on, we continually train our employees and work closely with our customers to assure complete satisfaction, especially after the sale.
Currently, more than 2,300 employees at 20+ locations throughout Florida and the United States work hard to provide the highest quality construction equipment, backed by responsive, professional service and support at every level.
Qualifications
Education and Experience
Formal Education High School diploma or GED
Experience 1-2 years
Required / Credentials
Able to easily and effectively comprehend written material and communicate orally and in writing with employees and customers.
Valid drivers license
Not Required but Highly Desired Criteria
Sales experience
Industry or technical experience
Microsoft Office 365 Suite experience
CRM experience
Bachelor's degree or equivalent experience.
Updating of Knowledge
Job requirements frequently change requiring re-training once or more per year.
Responsibility for Change, Innovation, Overall Improvement, and/or Effectiveness
Problem Solving Job requires complex problem solving ability with little guidance. Independent research and analysis are sometimes required to develop solutions.
Creativity Job requires extensive creativity and a constant need to find new and improved solutions to be effective.
Autonomy Job is not normally monitored, but overall objectives are clearly defined. Use of discretion in how the work is done, setting priorities and decision making is encouraged. More emphasis is placed on achieving the desired outcome, not on controlling the process.
Working Environment
Stress Load Occasional exposure to these stresses (less than 20% of the time).
Workload Fluctuation Job frequently involves changes in priorities, complexity and/or quantity of work.
Work Schedule Work is scheduled during regular business hours with frequent requirements to work nights, holidays and weekends.
Organizational Impact
A person's performance in this job has considerable immediate impact on expense, efficiencies or achievement of overall department objectives.
Supervisory Responsibility
Job has no subordinates / no supervisory responsibility (may work independently or as a member of a team)
Physical Demands
"NA": Not Applicable
"O": Occasionally - (up to 3 hours/day)
"F": Frequently - (3-6 hours/day)
"C": Constantly - (6-8 hours/day)
N/A: Climbing
N/A: Balancing
O: Stooping
N/A: Kneeling
O: Crouching
N/A: Crawling
O: Reaching
F: Standing
F: Sitting
F: Walking
N/A: Feeling
N/A: Fingering
O: Grasping
N/A: Repetitive Motion
F: Talking
C: Hearing
N/A: Pushing - Up to 25 lbs.
O: Pulling - Up to 25 lbs.
O: Lifting - Up to 25 lbs.
N/A: Pushing - 26-50 lbs
N/A: Pulling - 26-50 lbs.
N/A: Lifting - 26-50 lbs.
N/A: Pushing - Over 50 lbs.
N/A: Pulling - Over 50 lbs.
N/A: Lifting - Over 50 lbs.
Environmental Conditions
"NA": Not Applicable
"O": Occasionally - (up to 3 hours/day)
"F": Frequently - (3-6 hours/day)
"C": Constantly - (6-8 hours/day)
F: Inside conditions: Protection from weather but not necessarily from temperature change.N/A: Outside environmental conditions: No effective protection from weather.N/A: Extreme cold: Temperatures below 32 degrees for periods of more than one hour.O: Extreme heat: Temperatures above 100 degrees for periods of more than one hour.O: Noise: sufficient noise to cause the worker to shout to be heard above the ambient noise levelN/A: Vibration: Exposure to oscillating movements of the extremities of whole body.O: Hazards: Includes a variety of physical conditions (i.e. proximity to moving mechanical parts, electrical current, working in high places, exposure to heat and/or chemicals.O: Atmospheric conditions: One or more of the following conditions that affect the respiratory system or the skin: Fumes, odors, dust, mists, gases or poor ventilation.N/A: Oils: There is air and/or skin exposure to oils and other cutting fluids.N/A: Air particulates / contaminants: the worker is required to wear respirator.
RING POWER CORPORATION, INC. IS AN EQUAL OPPORTUNITY EMPLOYER
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Frequently asked questions
A Pssr Salesperson - Crane at Ring Power focuses on specialized crane equipment sales, requiring technical knowledge of crane operations and customer fleet management. Unlike general sales roles, this position demands deeper industry insight and collaboration with technical teams to support customer learning and build trust in crane products.
Starting as a Pssr Salesperson - Crane opens pathways to regional sales management or technical sales specialist roles. Gaining expertise in crane products and customer relationship management can lead to leadership positions overseeing larger territories or specialized equipment divisions, especially within companies like Ring Power.
Mastering technical crane knowledge, effective negotiation tactics, and CRM proficiency are crucial. Additionally, strong communication and strategic planning skills help navigate Florida’s dynamic construction landscape, enabling you to expand customer bases and manage complex sales cycles efficiently.
While a valid driver’s license is required, holding certifications related to crane operation safety or sales training can boost credibility. Local industry certifications, such as OSHA safety credentials, are valued by employers like Ring Power, reflecting commitment to safety and professionalism.
Ring Power’s extensive presence across Florida and the Southeast provides Pssr Salespersons access to diverse markets and comprehensive training resources. Their commitment to customer-first service and technical collaboration fosters a supportive environment for sales professionals focusing on crane equipment.
At Ring Power, the role emphasizes long-term customer support through technical education and fleet management, unlike smaller firms where sales may focus on transactional interactions. This approach builds deeper trust and positions salespersons as key advisors in crane equipment solutions.
In Pompano Beach, a Pssr Salesperson specializing in crane sales can expect an annual salary between $50,000 and $65,000, depending on experience and sales performance. Competitive commissions and benefits from companies like Ring Power often supplement the base pay.
Sales roles in crane equipment often demand flexibility, including occasional weekend or holiday hours to meet client needs and deadlines. At Ring Power, this is balanced with structured business hours, but candidates should be prepared for periodic off-hour commitments.
Pompano Beach sees moderate demand for crane sales specialists, driven by ongoing construction and infrastructure projects. Employers prioritize candidates with technical sales experience and CRM skills, making continuous learning and networking vital to stand out.
Challenges include managing diverse customer needs, coordinating with technical teams, and navigating fluctuating workloads. Success depends on proactive communication, adaptability to changing priorities, and leveraging company resources to resolve complex sales issues swiftly.