Lift Truck Salesperson
Company : Ring Power
Location : Riverview, FL, 33578
Job Type : Full Time / Part Time
Date Posted : 3 January 2026
Main Duties & Responsibilities
Responsible for all new sales of Lift truck equipment by performing the following duties.
Develops plans and implements activities to promote products.
Attends and participates in tradeshows locally and nationally. Maintains membership and participates in appropriate trade and business associations.
Stays current on all technology associated with products and markets.
Ensures proper coverage of sales territory.
Maintains direct sales responsibility of selected accounts.
Stays current with all marketing programs from manufacturers represented. Ensures all manufacturers' policies are observed.
Assists Managers in Developing annual Goals and Objectives for the market and review progress monthly.
Keeps management informed of important sales activity.
Develops, monitors, and maintains customer accounts. Establishes proper credit levels for new customers. Maintains customer accounts in good standing and keeps call reports current weekly.
Makes regular sales calls to maintain existing customers as assigned to ensure relationship is maintained.
Provides technical and sales support to customers on a regular basis. This support should include the development of "lunch and learn sessions" to provide individual and group presentations for the purpose of new product updates and product improvements. These functions should include the resources of the factory and field personnel whenever deemed necessary.
Performs regular "cold calls" on new customers in order to expand the existing customer base.
Provides support and maintain regular contact with customers as assigned.
Maintains a schedule that maximizes the effectiveness of the time spent in the field and the office and provide this weekly itinerary to the Manager.
Develops and submit a yearly forecast and marketing plan.
Tracks all quotes including jobs won, jobs pending, jobs lost and jobs developing as required. Coordinate with manager to insure hot sheets are turned in weekly.
Timely reporting of above information as required.
Continued pursuit of personal and professional growth and development within industry.
Maintains a positive attitude and professional appearance.
Attends meetings deemed necessary by management.
Company Overview
In 1962, Ring Power Corporation became a full-line Caterpillar dealer in North Florida, and later expanded its authorized territory to include Central Florida.
Today, Ring Power Corporate headquarters in St. Augustine oversees the operations of 18 branch locations throughout the state of Florida, including large regional facilities in Tampa and Orlando and crane and forklift sales and service facilities in Pompano and Miami. Ring Power also has eight facilities outside of Florida - Rhode Island, New Jersey, the Carolinas, Georgia, Texas and California - to serve the needs of other specialized industries and customers.
Ring Power Corporation has become one of the largest Caterpillar dealers in the Southeastern United States through dedication to the mission of customer service. In order to preserve the "Customers First" reputation that Ring Power was built on, we continually train our employees and work closely with our customers to assure complete satisfaction, especially after the sale.
Currently, more than 1,700 employees at 26 locations throughout Florida and the United States work hard to provide the highest quality construction equipment, backed by responsive, professional service and support at every level.
Qualifications
2 to 5 years of experience in Sales with an emphasis in Capital Equipment required.
Knowledge of Word, Excel and Lotus notes preferred.
Must be able to comprehend, speak and write the English language.
Must possess good interpersonal and communication skills.
High School Diploma or related equivalent required.
Bachelor’s Degree from a four year college or university or related equivalent experience preferred.
Physical Demands of the Position:
Place the corresponding letter next to each category. “C” Constantly-(6-8 hrs/day), “F” Frequently-(3-6 hrs/day), “O” Occasionally-(up to 3 hrs/day), or “NA” if not applicable. Indicate the appropriate weight where applicable. (ie: Up to 25 lbs., 26-50 lbs. or Over 50 lbs.)
O
Climbing
O
Balancing
O
Stooping
O
Kneeling
O
Crouching
N/A
Crawling
O
Reaching
F
Standing
F
Sitting
F
Walking
N/A
Feeling
O
Fingering
N/A
Grasping
N/A
Repetitive Motion
C
Talking
C
Hearing
O
N/A
N/A
Pushing
Up to 25 lbs.
26-50 lbs.
Over 50 lbs.
O
N/A
N/A
Pulling
Up to 25 lbs.
26-50 lbs.
Over 50 lbs.
O
O
N/A
Lifting
Up to 25 lbs.
26-50 lbs.
Over 50 lbs.
Environmental Conditions of the Position:
Place the corresponding letter next to each category. “C” Constantly-(6-8 hrs/day), “F” Frequently-(3-6 hrs/day), “O” Occasionally-(up to 3 hrs/day), or “NA” if not applicable.
FThe worker is subject to inside environmental conditions: Protection from weather conditions but not necessarily from temperature change.
F
The worker is subject to outside environmental conditions: No effective protection from weather.
F
The worker is subject to both environmental conditions: Activities occur inside and outside.
O
The worker is subject to extreme cold: Temperatures below 32 degrees for periods of more than one hour.
O
The worker is subject to extreme heat: Temperatures above 100 degrees for periods of more than one hour.
O
The worker is subject to noise: There is sufficient noise to cause the worker to shout in order to be heard above the ambient noise level.
N/A
The worker is subject to vibration: Exposure to oscillating movements of the extremities of whole body.
O
The worker is subject to hazards: Includes a variety of physical conditions, such as proximity to moving mechanical parts, electrical current, working on scaffolding and high places, exposure to heat and exposure to chemicals.
O
The worker is subject to atmospheric conditions: One or more of the following conditions that affect the respiratory system or the skin: Fumes, odors, dust, mists, gases or poor ventilation.
O
The worker is subject to oils: There is air and/or skin exposure to oils and other cutting fluids.
N/A
The worker is required to wear respirator.
C
The worker is not substantially exposed to adverse environmental conditions (such as in typical office or administrative work).
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Frequently asked questions
Success in this role demands strong knowledge of capital equipment sales, excellent communication abilities, and proficiency with tools like Word and Excel. Being up to date with lift truck technologies and having a knack for building customer relationships is also essential in Riverview’s competitive equipment market.
A typical day blends customer calls, territory coverage, and participation in trade events. Salespeople balance technical support with client engagement, often coordinating product demos and cold calls. Efficient scheduling maximizes field time while keeping management informed of sales progress.
Experienced sales professionals can progress into regional sales management or product specialist roles. The heavy equipment sector values individuals who expand their technical expertise and build strong client networks, both of which open doors to leadership positions.
Ring Power emphasizes continuous training and exceptional customer service, supporting salespeople with strong manufacturer backing and a broad Florida presence. This creates a professional environment where sales staff can thrive through teamwork and ongoing product education.
The company provides access to marketing programs, detailed sales tracking, and collaborative goal-setting with management. Salespersons benefit from regular updates, factory resources for product training, and a culture focused on customer satisfaction and professional growth.
Given Riverview’s growing industrial sector and Ring Power’s regional reach, demand for skilled salespeople remains steady. Local businesses require reliable lift truck solutions, making this a promising location for professionals with sales expertise in material handling equipment.
While a high school diploma is standard, certifications in OSHA safety standards and knowledge of Florida’s industrial regulations can boost credibility. Familiarity with regional trade associations also enriches networking prospects and job competitiveness.
Lift Truck Salespersons in Riverview generally earn between $50,000 and $70,000 annually, depending on experience and sales performance. Commission structures and bonuses tied to equipment sales often supplement this base, reflecting the role’s sales-driven nature.
Navigating diverse customer needs across multiple industries requires adaptability and deep product knowledge. Meeting sales quotas while ensuring compliance with manufacturer policies and maintaining strong relationships in a competitive territory can be demanding yet rewarding.
Technical insight is vital since the position involves explaining product features and updates to customers. Being conversant with the latest lift truck technologies helps salespeople build trust and provide valuable solutions, enhancing customer satisfaction and sales success.