Risevoic
Sales Director
Company : American House Senior Living Communities
Location : Naples, FL, 34120
Job Type : Full Time
Date Posted : 29 December 2025
Community Relations Director Position Summary
Are you passionate about creating meaningful connections and enhancing the lives of older adults? We’re seeking a dynamic Community Relations Director to join our team. In this role, you’ll champion our community, engage with potential residents and their families, and contribute to fostering an inviting and welcoming environment. This role will support all facets of the community including Assisted Living, Memory Care, and Independent Living.
Primary Responsibilities:
- Effective Communication: Keep the leadership team informed about marketing, sales, and occupancy matters.
- Strategic Marketing: Develop and execute marketing plans to attract prospective residents.
- Community Engagement: Successfully manage networking and community outreach initiatives.
- Prospect Tracking: Utilize our sales software to track and nurture all prospects.
- Occupancy Management: Maintain a census at or above budgeted occupancy levels.
- Budget Oversight: Monitor and manage the marketing budget effectively.
- Goal Achievement: Set, track, and achieve goals outlined in the Monthly Marketing Plan.
- Lead Management: Maintain proficiency in our lead management system.
- Positive Relationships: Build rapport with residents, families, and community members.
Required Skills:
- Effective Communicator: Your excellent communication skills will be essential as you interact with residents, families, and team members.
- Sales and Marketing Background: Previous experience in sales and/or marketing within healthcare or service-related settings is preferred.
- Tech-Savvy: Proficiency in Microsoft Excel and the Microsoft Suite is necessary.
- Understanding of Older Adults: Knowledge of the physiology, psychology, and needs of older adults and caregivers is valuable.
- Interpersonal Skills: Your ability to build positive relationships is crucial.
- Organizational Mastery: Strong organizational and time-management skills are essential.
- Problem-Solving Acumen: Logical thinking and problem-solving abilities are key.
Experience/Credentials:
- Leadership: A minimum of 1 year of leadership experience in a professional setting.
- Minimum of 3 years experience in a sales position
- Minimum of 1 year experience in Senior Living industry
- Driver’s License: A valid driver’s license is required.
If you’re ready to make a difference and contribute to a vibrant community, we invite you to join us!
#INDHP
Company Overview
Founded in 1979, American House Senior Living Communities’ vision is to provide high-quality housing for senior at a price affordable for retirees and their families. That vision of excellence has endured for nearly 40 years and expanded to serve residents at a number of senior housing communities. Our mission is to enrich the lives of those we serve, providing an environment that fosters meaningful relationships. Our vision is to be an innovative senior housing company that created sustainable excellence and stakeholder value, with an unparalleled commitment to passionate care provided by compassionate people.
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Frequently asked questions
In Naples, FL, a Sales Director in senior living must tailor strategies to an aging population with unique needs. Understanding local demographics and community preferences is crucial for effective outreach, ensuring marketing efforts resonate and occupancy goals align with regional senior housing demand.
Healthcare sales leadership requires empathy, strategic vision, and strong communication. A Sales Director must inspire teams while navigating sensitive conversations about eldercare, blending sales expertise with compassionate engagement to build trust among residents and families.
Progression often leads to executive roles such as VP of Sales or Chief Revenue Officer, especially within healthcare or senior housing firms. Developing cross-functional skills in operations and marketing enhances prospects, reflecting the sector’s emphasis on integrated leadership.
Naples has a growing senior population, intensifying competition for skilled Sales Directors in senior living. Compared to larger metros like Miami, Naples offers niche opportunities but requires strong local networking and community relations experience to stand out.
Salaries for Sales Directors in Naples senior living generally range from $95,000 to $130,000 annually, depending on experience and company size. Benefits often complement pay, reflecting the sector’s focus on retaining leaders who understand eldercare sales dynamics.
American House emphasizes compassionate care and community building, requiring Sales Directors to balance sales goals with nurturing meaningful resident relationships. This dual focus sets it apart by integrating mission-driven work with strategic occupancy management.
Challenges include addressing diverse senior needs across assisted living, memory care, and independent living, while managing budget constraints. Adapting marketing plans to local community outreach and maintaining occupancy above targets demands innovative, relationship-focused tactics.
Proficiency in CRM platforms and Microsoft Excel is critical for monitoring leads and forecasting occupancy. The ability to analyze sales data strategically supports effective decision-making, ensuring targeted marketing efforts and efficient budget management.
Certifications like Certified Senior Advisor (CSA) or specialized healthcare sales credentials can enhance credibility. Although not mandatory, such qualifications demonstrate commitment to understanding seniors’ needs, which is valued in Naples’ competitive senior living market.
Successful Sales Directors integrate community networking with data-driven strategies to nurture prospects. Building trust with residents and families complements marketing efforts, creating a sustainable pipeline that supports consistent occupancy above budgeted levels.