Community Sales Director II

When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships with residents, their families, and team members alike, you will also gain joy in serving others and deep fulfillment in your work. Explore how you can follow your passions and shed light on meaningful ways to serve, grow, and shine together.

Sunrise Senior Living was again certified as a Great Place to Work® by Activated Insights. This is the 8th time Sunrise has received this top culture and workplace designation, highlighting the special place Sunrise is to be a part of.

COMMUNITY NAME

Job ID

JOB OVERVIEW

The Community Sales Director (CSD) is responsible for the marketing and sales planning and execution for the community. The CSD is delegated significant and discretionary powers to market their community. The CSD takes the lead in assessing the local market and developing a marketing plan tailored to the geographic region in which the community is located. Through the development of a successful Sales Plan, the CSD will sell the community by advancing leads through the sales process with the objective of reaching and maintaining budgeted occupancy and revenue goals.

RESPONSIBILITIES & QUALIFICATIONS

Essential Duties

As a part of the Sunrise team, supporting our Mission, Principles of Service and Core Values is a fundamental part of this job. Our foundational belief is the sacred value of human life. The unique responsibilities for this role include but are not limited to the essential functions listed as follows:

• Partner with the Regional Director Sales (RDS) in the development of all sales strategies and tactics for the community consistent with the Company’s objectives and expectations.
• Manage all aspects of lead generation, including generation, cultivation, and maintenance of external professional relationships with local influencers to increase awareness, reputation, and knowledge of the community with key decision makers resulting in commitments to refer prospective residents.
• Partner with the General Manager and Regional sales team to develop and implement a sales and marketing plan.
• Review and analyze available sales data for the community and the market and use this data to create goals and action plans to achieve sales metrics.
• Meet established targets for lead and lease conversion as defined in the sales and marketing business plan for the community.
• Work with paid referral partners, such as A Place for Mom, to develop and convert leads from referral and professional lead generation sources to confirmed move-ins.
• Respond to all potential leads with timely follow-up and ensure the Sales system is up to date.
• Respond to telephone inquiries, remotely and in real time where possible, and conduct walk-in and scheduled tours with prospective residents or interested parties.
• Work with General Manager to facilitate training and continuous coaching for any community staff that may need to field an inquiry call or conduct a walk-in or scheduled tour, engaging the community team.
• Make outbound sales calls to potential leads with the intention of scheduling a community visit and move the sales process forward.
• Promote and facilitate on and off-site events that drive lead generation and community tours.
• Manage the community marketing budget and maintain promotional branded material inventory for the community.
• Collaborate with the Community Director to develop and maintain an effective internal referral program with residents.
• Support the General Manager in ensuring that the community, including all available apartments, model apartments, common areas and grounds are staged, marketable and aligned with Company standards.
• Manage and update Sales system to ensure detailed information is entered from all lead sources.
• Negotiate incentives and terms of rental agreement with prospective residents and/or family members within the Company standard.
• Visit competitors on a regular cadence and maintain information as directed by the Company.
• May perform other duties as needed and/or assigned.
• Maintains compliance in assigned required training and all training required by state/province or other regulating authorities as applicable to this role to ensure that Sunrise standards are always met.

Core Competencies

• Ability to handle multiple priorities.
• Planning and negotiating skills.
• Possess written and verbal skills for effective communication and the ability to facilitate small group presentations.
• Competent in organizational and time management skills.
• Demonstrates good judgment, problem solving and decision-making skills.
• Demonstrated ability to work under pressure with high demand for results.

Experience and Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed throughout this job description are representative of the knowledge, skills, and abilities required.

• Bachelor’s degree in related field or equivalent experience preferred.
• Two (2) years of direct sales experience with a proven track record of setting goals and achieving results.
• Skilled at creating relationships through various methods of communication including telephone, face to face, networking events, and on-site lead generation events.
• Ability to travel within the local market to attend various events for the purpose of developing lead generation.
• Demonstrates proficiency in computer skills, Microsoft Office (Windows, Outlook, Excel) and Sunrise applications with the ability to learn new applications.
• Willingness to work independently with little to no day-to-day supervision.
• As applicable, all Sunrise team members who drive a Sunrise vehicle must review and sign the Driver job description and understand the key essential duties for safety and regulatory compliance.
• Ability to work weekends, evenings, and flexible hours and be available for our customers at peak service delivery days and times.
• Must possess valid driver’s license.

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ABOUT SUNRISE

Ready to take the next step and make a bigger impact than you ever imagined? As part of our team, you will help brighten the future for everyone at Sunrise and beyond. That is why we make it a priority to celebrate the unique ways you bring moments of togetherness and joy to everyone you serve. And when combined with the support, benefits, and growth opportunities we offer, the result is a career that PositivelyShines with everything you need to reach your goals – at work and in your life.

We also offer benefits and other compensation that include:

• Medical, Dental, Vision, Life, and Disability Plans
• Retirement Savings Plans
• Employee Assistant Program / Discount Program
• Paid time off (PTO), sick time, and holiday pay
• myFlexPay offered to get paid within hours of a shift
• Tuition Reimbursement
• In addition to base compensation, Sunrise may offer discretionary and/or non-discretionary bonuses. The eligibility to receive such a bonus will depend on the employee’s position, plan/program offered by Sunrise at the time, and required performance pursuant to the plan/program.
• Some benefits have eligibility requirements

Apply today to learn why Sunrise Senior Living is a certified Great Place to Work®

PRE-EMPLOYMENT REQUIREMENTS

Sunrise considers the health and safety of its residents, family members, and team members to be one of its highest priorities. Employment with Sunrise is conditioned on completing and passing a drug test (which does not include marijuana), participating in testing requirements (e.g. Tuberculosis Test, Physical Evaluation). Covid-19 and Influenza vaccination is only required to the extent mandated by applicable federal, state, and local laws and authorities.

COMPENSATION DISCLAIMER

Selected candidates will be offered competitive compensation based on geographic location of community/office, skills, experience, qualifications, and certifications/licenses (where applicable).