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Dallas Convention Center

Director of Sales | Full-Time | Iowa Events Center

Company : Dallas Convention Center

Location : Des Moines, IA, 50309

Job Type : Full Time

Date Posted : 10 January 2026

Oak View Group

Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.

Position Summary

The Director of Sales position will manage, supervise and coordinate the activities and operations of the Sales Department; to schedule and book, facility events, work in partnership with marketing department; and to provide highly responsible staff assistance to higher-level management staff.

This role pays an annual salary of $78,000-$88,000 and is bonus eligible.

Benefits for Full-Time roles: Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays)

This position will remain open until February 20, 2026.

Responsibilities

  • Assume management responsibility for all services and activities of the Convention Sales Division including the scheduling and booking of all facility events; and sales materials, proposals, sales calls and contracts.
  • Manage and participate in the development and implementation of goals, objectives, policies, and priorities of all Sales programs and activities.
  • Monitor and evaluate the efficiency and effectiveness of service delivery methods and procedures; assess and monitor workload, administrative and support systems, and internal reporting relationships; identify opportunities for improvement and review with the Assistant General Manager; implement improvements.
  • Select, train, motivate and evaluate all convention sales personnel; provide or coordinate staff training; work with employees to correct deficiencies; implement discipline and termination procedures.
  • Plan, direct, coordinate, and review the work plan for providing marketing, booking and sales services; meet with staff to identify and resolve problems; assign work activities, projects and programs; monitor work flow; review and evaluate work products, methods and procedures.
  • Participate in the development of the annual budget for the convention center; forecasting sales, staffing, equipment, materials, and supplies; direct the monitoring of and approve expenditures; direct and implement adjustments as necessary.
  • Prepare written proposals; reevaluate potential business value of various events and clients; initiate contractual arrangement; finalize all booking arrangements; prepare contracts; negotiate rental and other rates as required.
  • Conduct tours of facility for potential licensees; answer questions and provide information regarding facility capabilities.
  • Direct and plan promotional projects and coordinate focused marketing programs; develop strategies for new markets and clients.
  • Participate in the development of all facility advertising and marketing materials; analyze facility rental rates, schedules, and labor rates and modify as necessary.
  • Participate on a variety of committees; attend and participate in professional group meetings; stay abreast of new trends and innovations in the field of sales and marketing.
  • Plan and organize facility events efficiently.
  • Oversee the scheduling and booking of all facility events; serve as a liaison with outside promoters, permittees, and presenters as well as other departments and divisions; negotiate and resolve significant and controversial issues.
  • Provide responsible staff assistance to the facility Assistant General Manager as necessary; prepare and present staff reports and other related correspondence.
  • Respond to and resolve difficult and sensitive inquiries and complaints.
  • Interpret and apply administrative and departmental policies and procedures.
  • Communicate clearly and concisely, both orally and in writing.
  • Establish and maintain effective working relationships with those contracted in the course of work.
  • Provide excellent customer service assistance to internal and external clients.
  • Exemplify the OVG360 customer service principles
  • Perform related duties and responsibilities as required.

Qualifications

  • 5-7 years of increasingly responsible sales and marketing experience for a stadium, arena, convention center, or performing arts facility including some supervisory responsibility.
  • A Bachelor’s degree from an accredited college or university with major course works in Marketing, business administration, or a related field.
  • Skilled in all customer service and administrative procedures established by the convention center.
  • Skill in public relations, oral and written communications, public speaking, contract negotiations,
  • Experience with modern and complex principles and practices of sales and marketing.
  • Experience with supervision, training and performance evaluation.
  • Familiarity with pertinent Federal, State, and local law codes and regulations.
  • Ability to demonstrate supervisory and leadership skills and a thorough knowledge of convention planning and related activities.
  • Advanced computer proficiency and Microsoft products knowledge, to include: Excel, Word and Outlook.
  • Ability to identify potential problems and make plans for corrective action.
  • Some travel as needed.

Strengthened by our Differences. United to Make a Difference

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Equal Opportunity Employer

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.

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Frequently asked questions

Thriving as a Director of Sales demands strategic vision, exceptional communication, and the ability to motivate diverse teams. Balancing operational oversight with innovative sales tactics is critical, especially in dynamic venues like the Iowa Events Center, where driving bookings and fostering client relationships are paramount.

Sales management here involves coordinating complex event schedules and negotiating with a variety of promoters, requiring a blend of operational savvy and relationship-building skills. Unlike typical sales jobs, this role demands intricate knowledge of event logistics combined with targeted marketing strategies to maximize venue utilization.

Directors of Sales often progress toward executive roles such as VP of Sales or General Manager within venue management companies. Gaining expertise in multi-venue operations and expanding strategic partnerships can accelerate upward mobility in the competitive live events sector.

Des Moines showcases a moderate but growing demand for senior sales leadership due to expanding event spaces and regional economic growth. Positions at established venues like the Dallas Convention Center are sought after, with employers valuing candidates who combine local market knowledge with proven sales acumen.

Credentials such as Certified Meeting Professional (CMP) and memberships in regional hospitality or event associations enhance credibility. Networking within Iowa's event management circles can also provide a competitive edge by demonstrating commitment and familiarity with local market trends.

Dallas Convention Center integrates a collaborative culture with a strong focus on innovative sales strategies tailored to large-scale events. The role offers access to diverse clientele and projects, fostering skill growth in managing high-impact bookings and cross-departmental coordination.

Coordinating closely with marketing professionals is pivotal to crafting compelling proposals and promotional campaigns. This synergy enhances lead generation and event visibility, directly influencing booking success and revenue growth for the convention center.

Compensation for this position typically ranges between $78,000 and $88,000 annually, often supplemented by bonuses. This aligns competitively with regional standards for senior sales roles in the live events and venue management industry.

The role uniquely combines overseeing event scheduling, negotiating contracts, supervising sales teams, and liaising with promoters. It requires multifaceted coordination that blends sales expertise with operational oversight in a fast-paced event environment.

Delivering exemplary customer service is central, ensuring client satisfaction through transparent communication and problem-solving during event planning. This focus supports repeat business and strengthens the venue’s reputation in the competitive events market.

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