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Market Director Marketing Communications Central Valley
Company : Catholic Health Initiatives
Location : Bakersfield, CA, 93301
Job Type : Full Time
Salary : 69.41-103.25 HOUR
Date Posted : 1 January 2026
Job Summary and Responsibilities
** Must have leadership experience managing teams**
We are currently in search of a dynamic, passionate, and skilled Market Director of Marketing and Communications to join the Central Coast as part of the broader California team. In this pivotal role, you will be reporting directly to the regional marketing and communication leadership team and will be instrumental in shaping and executing marketing and communication strategies within our market. The Market Director, Marketing & Communications leads marketing and communications efforts for all clinics, facilities and services within the Central Coast market, which includes the development and implementation of marketing and communications strategies and plans. The role works in coordination and under the direction and alignment with the region and system marketing & communications leadership teams respectively.
- Works with market executives and leaders to establish annual marketing and communications strategies aligned with local strategic plans and overall market priorities.
- Leads a market-based marketing and communications team to oversee functions including media relations, advertising, social media, internal communication, external communications, public relations, and brand/reputation management.
- Develops, implements, and monitors comprehensive marketing and communication strategies that align with the goals and strategies within the respective market, the broader region and the enterprise as a whole.
- Works with system and regional teams and associated agencies and partners to determine best opportunities for media placement across all services.
- Develops and maintains detailed annual budgets reconciliation and tracking reports for marketing and communications spends.
- Functions as a point of contact for media inquiries to ensure that relationships with media representatives and outlets are managed, including proactive media pitches, press releases and media kits to generate positive media coverage. Develops and implements crisis communication plans to effectively manage and respond to potential crises or emergencies.
Required
- Bachelors Marketing, Communications, Business, or related field
- Minimum of 10 years of experience in marketing and/or communications roles, preferably within the healthcare industry
- Minimum of 5 years of management experience
Dignity Health, one of the nation’s largest health care systems, is a 22-state network of more than 9,000 physicians, 63,000 employees, and 400 care centers, including hospitals, urgent and occupational care, imaging and surgery centers, home health, and primary care clinics. Headquartered in San Francisco, Dignity Health is dedicated to providing compassionate, high-quality, and affordable patient-centered care with special attention to the poor and underserved. For more information, please visit our website at www.dignityhealth.org. You can also follow us on Twitter and Facebook.
One Community. One Mission. One California
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Frequently asked questions
Strong strategic vision and the ability to inspire teams are critical. For the Market Marketing Communications Central Valley role, employers prioritize candidates who excel at cross-functional collaboration and can steer complex marketing initiatives across healthcare services effectively.
Unlike broader regional roles, this position focuses on integrating marketing strategies specifically for the Central Valley's diverse healthcare facilities, requiring nuanced understanding of local patient demographics and healthcare market trends unique to Bakersfield and surrounding areas.
Advancement often leads to senior executive roles such as Vice President of Marketing or Chief Communications Officer within health systems. Experience in managing multi-channel campaigns and leading regional teams positions candidates for these high-impact leadership opportunities.
Catholic Health Initiatives emphasizes compassionate and community-focused messaging, shaping marketing approaches that resonate with underserved populations. This focus requires tailoring communications to align with their mission-driven healthcare delivery model.
This role integrates corporate values of patient-centered care with marketing innovation, demanding leaders who can balance brand integrity with aggressive growth tactics in a competitive California healthcare market.
Salaries typically range from $120,000 to $160,000 annually, influenced by experience, healthcare marketing expertise, and leadership skills. Bakersfield's cost of living supports competitive compensation compared to larger California metro areas.
Bakersfield's growing healthcare sector has increased demand for skilled marketing leaders, but the candidate pool remains moderately competitive due to specialized experience requirements in healthcare communications and leadership.
Certifications like the American Marketing Association’s Professional Certified Marketer (PCM) and healthcare-specific credentials such as the Health Care Communication Certification enhance a candidate's appeal, reflecting commitment to industry best practices.
Managing diverse media relations, aligning regional and system-wide strategies, and responding swiftly to crisis communications are daily hurdles. Navigating healthcare regulations while maintaining brand reputation also demands constant vigilance.
Highlighting expertise in multi-channel marketing, team leadership, budget management, and healthcare industry knowledge will resonate well. Demonstrating success in creating community engagement and media partnerships aligns with company values.