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Director Of Business Development - Hospice
Company : Adoration Home Health & Hospice
Location : Des Moines, IA
Job Type : Full Time
Date Posted : 10 January 2026
Our Company
Hospice of the Midwest
Overview
Office Location: IowaCoverage area: Iowa
Schedule: Full time
Are you a driven and compassionate leader with a passion for growing meaningful healthcare services? Hospice of the Midwest in Iowa is searching for a Director of Business Development to lead growth initiatives that help deliver quality end-of-life care to patients and families. Through purposeful marketing and relationship-building, the Director of Business Development plays a key role in growing hospice services and fostering long-term community trust and sustainability. If you're looking for a fulfilling role where your strategic vision and heart for service come together to grow compassionate end-of-life care, we encourage you to apply today.
How YOU will benefit
- Make a meaningful impact by expanding access to compassionate end-of-life care
- Enjoy a mission-driven, supportive work environment
- Gain experience in sales, marketing, and team management
- Competitive salary with performance-based incentives
- Autonomy and flexibility to lead strategic growth efforts in your community
As a Director of Business Development, You will:
- Provide leadership and support to marketing liaisons across the state
- Oversee training, onboarding, and ongoing development of outreach staff
- Develop strategic marketing plans to meet growth targets and referral goals
- Monitor market trends, competitors, and referral patterns to guide sales efforts
- Maintain strong knowledge of hospice philosophy, compliance, and regulations
- Collaborate with internal teams to align outreach with patient and partner needs
- Ensure adherence to all applicable legal and regulatory requirements
Benefits and Perks for You!
- Medical, Dental, Vision insurance
- Health Savings & Flexible Spending Accounts (up to $5,000 for childcare)
- Tuition discounts & reimbursement
- 401(k) with company match
- Generous PTO
- Mileage reimbursement
- Access to wellness and discount programs such as Noom, SkinIO (Virtual Skin Cancer Screening), childcare, gym memberships, pet insurance, travel and entertainment discounts and more!
*Benefits may vary by employment status
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field
- Minimum of 3 years’ experience in hospice and/or home health marketing
- At least 2 years in marketing leadership or management roles
- Demonstrated success in creating and executing strategic marketing plans that drive growth
About our Line of Business
At Hospice of the Midwest, our primary ambition is to bring first-class care to the warmest and most serene environment possible: home. We provide the full spectrum of hospice services, thoughtfully tailored to the individual needs of patients and families. Hospice of the Midwest, an affiliate of BrightSpring Health Services, is grounded in a foundational commitment to providing exceptional patient care and championing our agency leadership and teams. We are proud to have expert clinicians and caregivers on our team. We are confident you will find purpose, meaning and a chance to make a positive impact from day one. For more information, please visit www.hospiceofthemidwest.com. Follow us on Facebook and LinkedIn.
Coralville, IA
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Frequently asked questions
Mastery in crafting targeted outreach campaigns, analyzing referral trends, and leveraging community partnerships is vital. Hospice business development leaders must blend healthcare knowledge with marketing acumen to expand service reach effectively within sensitive end-of-life care settings.
Unlike clinical or operational managers, this director focuses primarily on growth strategies, community engagement, and marketing leadership. They drive new referral sources and oversee outreach teams, ensuring alignment with hospice philosophy while fostering sustainable expansion.
Professionals often move into senior executive roles such as hospice executive director or healthcare business strategist. Experience gained in sales leadership, regulatory compliance, and team management opens doors to broader organizational leadership within palliative and home health sectors.
Des Moines has a growing hospice sector, but leadership roles like Director Of Business Development are moderately competitive due to specialized skill requirements. Candidates with proven marketing success and local healthcare network familiarity tend to stand out for Adoration Home Health & Hospice and similar providers.
Beyond a bachelor’s degree, certifications in healthcare marketing or hospice administration can enhance candidacy. Iowa employers value demonstrated knowledge of hospice regulations and compliance, alongside strong leadership experience in home health or palliative care marketing.
Adoration Home Health & Hospice emphasizes autonomy in strategic growth and a mission-driven environment. Their director role provides diverse experience across sales, marketing, and team management, coupled with comprehensive benefits like tuition reimbursement and wellness programs tailored to Iowa’s workforce.
This position directly influences the expansion of compassionate hospice services locally, fostering trust and sustainability. Through leadership in outreach and marketing, the director helps ensure families in Des Moines access personalized, high-quality end-of-life support aligned with community needs.
Salaries typically range between $90,000 and $115,000 annually, depending on experience and performance incentives. This aligns with regional healthcare leadership compensation, reflecting the specialized expertise required to drive hospice service growth in the Des Moines market.
Balancing compassionate communication with aggressive growth targets is a key challenge. Coordinating training, staying compliant with healthcare regulations, and adapting to shifting referral patterns require agility and strong interpersonal leadership to maintain team motivation and effectiveness.
A deep grasp of hospice principles and compliance standards is crucial. It ensures marketing strategies respect patient dignity and legal frameworks, fostering credibility with referral sources and safeguarding the organization's reputation in the sensitive hospice care landscape.