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Physician Liaison Lead (West Region)
Company : Shriners Children's Florida
Location : Spokane, WA, 99204
Job Type : Full Time
Date Posted : 3 January 2026
Company Overview
Shriners Children’s is an organization that respects, supports, and values each other. Named as the 2025 best mid-sized employer by Forbes, we are engaged in providing excellence in patient care, embracing multi-disciplinary education, and research with global impact. We foster a learning environment that values evidenced based practice, experience, innovation, and critical thinking. Our compassion, integrity, accountability, and resilience define us as leaders in pediatric specialty care for our children and their families.
All employees are eligible for medical coverage on their first day! In addition, upon hire all employees are eligible for a 403(b) and Roth 403 (b) Retirement Saving Plan with matching contributions of up to 6% after one year of service. Employees in a FT or PT status (40+ hours per pay period) will also be eligible for paid time off, life insurance, short term and long-term disability and the Flexible Spending Account (FSA) plans and a Health Savings Account (HSA) if a High Deductible Health Plan (HDHP) is elected. Additional benefits available to FT and PT employees include tuition reimbursement, home & auto, hospitalization, critical illness, pet insurance and much more! Coverage is available to employees and their qualified dependents in accordance with the plans. Benefits may vary based on state law.
Job Overview
The Lead Physician Liaison leads and oversees the physician liaison team to ensure strategic outreach, referral development, and relationship management across the region. This role is responsible for developing outreach strategies, analyzing referral trends, and ensuring alignment with organizational goals. The lead collaborates with internal stakeholders and external providers to enhance referral pipelines and improve physician satisfaction
This position will have between 12-15 direct reports and will require an estimate of 75% regional travel. Of the 75% travel estimated 50% would be overnight.
This position will support our West Region, which includes facilities in Honolulu, Pasadena, Sacramento, Portland, Spokane and Salt Lake City. Candidates may be based anywhere within this region.
Responsibilities
- Leads and supervises the Physician Liaison team, providing guidance, coaching, and performance oversight.
- Develops and executes Physician Liaison monitoring of productivity and effectiveness.
- Oversees CRM utilization in accordance with developed standards and ensures accurate tracking of referral activity and provider engagement.
- Develop and implement continuing education opportunities that allow the Physician Liaison team the opportunity to routinely participate in skill building activities.
- Routinely conduct field ride-a-longs with Physician Liaison team to evaluate performance and provide coaching support.
- Develops and implements strategic outreach plans to grow and retain referral relationships.
- Analyzes referral data, market trends, and competitive intelligence to inform strategy and identify growth opportunities.
- Collaborate with Marketing & Communications and corporate teams to align outreach strategies with broader system wide initiatives.
- Evaluates site capacity and operational readiness for growth and incorporates findings into outreach strategies.
- Collaborate with Marketing & Communications on the development of provider facing collateral materials.
- Facilitate cross-functional collaboration with patient access, medical staff, and other departments to improve referral processes.
- Serves as the primary point of contact between the Physician Liaison team and local site stakeholders and Boards of Governors.
- Develops and presents regular performance reports for corporate leadership.
- Supervises the process between referring providers and Shriners Children’s clinical teams to ensure seamless communication and issue resolution.
- Identifies barriers and engages with necessary stakeholders optimize the referral loop process and contributes to process improvement initiatives.
- Supervises the process for record keeping of referring physician complaints/issues and works with appropriate staff/departments to ensure corrective action is taken.
This is not an all-inclusive list of this job’s responsibilities. The incumbent may be required to perform other related duties and participate in special projects as assigned.
Qualifications
Required:
- Bachelors Degree in Marketing, Business Administration, Healthcare Administration, or related field
- 5+ years experience in healthcare sales, marketing, or physician relations
Vancouver, WA
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Frequently asked questions
Thriving as a Physician Liaison Lead requires exceptional communication skills, strategic thinking, and the ability to manage diverse teams across locations. Balancing regional travel demands with coaching your liaison team ensures consistent outreach effectiveness and fosters physician relationships pivotal for referral growth.
Spokane offers a close-knit medical community, allowing physician liaisons to build deeper, more personal referral relationships. While the network is smaller than major metros, the focus on regional collaboration and cross-facility coordination can lead to impactful, sustained partnerships within the healthcare landscape.
Daily tasks include overseeing team performance, strategizing outreach plans, analyzing referral trends, and coordinating with marketing. Leading field ride-alongs, ensuring CRM data accuracy, and facilitating communication between providers and clinical staff are also key to maintaining strong physician engagement.
At Shriners Children’s Florida, compassion and accountability translate into proactive physician relations, ensuring seamless referral processes and patient-centered outreach. The Lead’s role embodies these values by fostering collaborative environments and driving initiatives that enhance pediatric specialty care across the West Region.
Washington state emphasizes compliance with HIPAA and patient privacy laws, alongside preference for healthcare professionals familiar with state-specific referral protocols. While no unique certifications are mandated, knowledge of regional healthcare policies and electronic medical record systems enhances liaison effectiveness.
Spokane's healthcare sector is growing steadily, with moderate competition for liaison roles. This balance allows employers like Shriners Children’s Florida to thoroughly evaluate candidates, often resulting in a hiring process that carefully matches leadership skills with regional outreach needs, sometimes extending timelines for ideal fits.
Physician Liaison Leads in Spokane typically earn between $90,000 and $115,000 annually, reflecting local cost of living and demand. Compensation often includes benefits like medical coverage from day one and retirement plans, aligning with industry standards for healthcare sales and marketing leadership positions.
Shriners Children's Florida emphasizes multidimensional education, research impact, and a compassionate work culture. Their liaison lead role uniquely integrates these aspects by combining strategic outreach with continuous skill development and significant travel across a diverse West Region, fostering both professional growth and meaningful healthcare connections.
The Lead partners closely with marketing to align outreach strategies with system-wide initiatives, co-developing provider-facing materials that enhance referral engagement. This cross-functional cooperation ensures messaging consistency, supports data-driven growth plans, and leverages corporate resources to expand the referral network effectively.
Progression hinges on proven leadership in managing teams, expertise in healthcare sales or marketing, and adeptness at interpreting referral data for strategic planning. Strong relationship-building abilities with providers and adaptability to extensive regional travel also distinguish candidates poised for higher responsibilities.